Volvo’s secret weapon for high performance…electricity

Volvo’s secret weapon for high performance…electricity

Volvo Cars has announced that its Polestar performance division will become an independent brand focused on developing high-performance electric vehicles. Unlike AMG or M, future “Polar Star” models will have their own identity, without any reference to Volvo in the identity of their new production models.

However, the brand is still part of the Volvo group, so there will be technological and engineering synergies between the two brands, allowing economies of scale. That is to say, future models of Polestar should come from two existing platforms in the group: SPA (XC60, XC90, S90, V90) and CMA (future XC40). And, of course, they will decide on hybrid technology and future electric technology from the Swedish brand.

Polestar logo

Polestar will be a credible competitor in the emerging global market for high-performance vehicles. With Polestar, we will be able to offer electrified vehicles to demanding and progressive drivers in all market segments.

Håkan Samuelsson, President and CEO of Volvo Cars

The electrification bet should make it a possible rival to the Tesla, BMW i, or even specific models like the Mercedes-AMG GT hybrid concept, which will hit the production lines.

We don’t know which models will be part of the brand’s new portfolio, nor do we know how they will differ from current Volvos. However, the choice of Thomas Ingenlath, Volvo’s Senior Vice President of Design, as CEO of Polestar, is a clear sign of the desire to differentiate the two brands.

The choice of Thomas to lead Polestar reflects our true and unique commitment to establishing an independent brand within the Volvo Group.

Håkan Samuelsson, President and CEO of Volvo Cars

Thomas Ingenlath was one of the main characters of Volvo’s recent renaissance, creating a visual language that won over the market and critics, and collected many awards. Mr. Ingenlath will be joined at Polestar by Jonathan Goodman, who will serve as Chief Operating Officer, leaving his position as Senior Vice President of Communications at Volvo. He brings 25 years of commercial experience in the automotive industry.

I am very excited to take on the challenge of establishing this exciting brand, developing a beautiful product portfolio and channeling our passion through the Polestar team. The next chapter in Polestar’s history is just beginning.

Thomas Ingenlath, CEO of Polestar

Volvo fully acquired Polestar in July 2015, following a long-standing motorcycle relationship between the two companies since 1996. Although it is now an independent brand, in the future there will continue to be special packages for Volvo models under the Polestar brand. It’s made.

More precise information about Polestar’s future commercial and industrial plans will be announced in the summer, with the Frankfurt Motor Show a strong candidate for our first model.

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