The Swedish producer had made an appointment with everyone on his Youtube account this Wednesday, September 21, 2022 at 3 am. “Jim Rowan heralds a new era of safety at Volvo Cars”, this is what we can read as an interesting description of this small film published online by the Scandinavian brand. The elements of the language chosen during the presentation and the created world were similar to the key words of Steve Jobs at Apple or, in another form, that of the character mocking him in the excellent film “Don’t Look Up”.
Volvo promises its future electric SUV will reduce fatal accidents by 20%
So what is this famous revolution promised by Volvo, which has worked hard for road safety in the past? Well, we’re still a little hungry. Finally, this communication serves as a teaser campaign for the upcoming presentation of the EX90, a new 100% electric SUV that will undoubtedly look a lot like the image below leaked from the patent office. The Volvo boss just announced that this future model would carry sensors of a more sophisticated type than before, with a very powerful LiDAR that will make it possible to detect invisible obstacles on the road even at night at 120 meters, or even pedestrians. 250 meters. Jim Rowan also notes that the car will have a radar facing the interior of the car, which will regularly read the last behavior. He will alert him if he detects the onset of sleep, but the novel is that he can go so far as to stop the car completely if he understands that the driver is completely immersed in the arms of Morpheus.
Reduce fatal accidents by 20%?
The Volvo boss confirms that this device will make it possible “Reduce the number of accidents by 9% and the number of serious or fatal accidents by 20%”, that’s all. One would wonder what kind of studies he is basing himself on to arrive at such an estimate. Jim Rowan makes an appointment in a few weeks for more information about the new EX90 and the safety systems it will carry.