Volkswagen Gol took the lead in direct sales in July 2022

Volkswagen Gol took the lead in direct sales in July 2022


The Brazilian car market closed the month of July with 169,093 cars and light commercial vehicles registered, of which 51.58% came from direct sales (direct sales are those where the invoicer is the car manufacturer).

The market leader in direct sales in July 2022 is Fiat, with 24.59%, followed by VW, with 20.54%. GM was third, with 16.13%, while Jeep rounded out the top 4, with 8.69%.

The car sold the most directly by the manufacturer in July was the Volkswagen Gol, with 9,697, followed by the Hyundai HB20, with 5,199, and the Onix Plus in third place, with 4,885.

Fiat Toro 2023

In light commercials, the Strada leads, with 7,014, followed by the Toro, with 2,797, and the S-10 with 1,769.


Ranking – best selling cars – direct sales – July 2022

rank Car July Commercial light July
1 VW / GOL 9,697 FIAT/STRADA 7,014
2 HYUNDAI/HB20 5,199 FIAT/TORO 2,797
3 GM/ONIX PLUS 4,885 GM/S10 1,769
the 4th VW/TRAVEL 4,754 VW/SAVEIRO 1,671
the 5th FIAT/ARGO 4,081 RENAULT/OROCH 1,163
6 GM/ONIX 3,584 TOYOTA / HILUX 1,087
the 7th JEEP/RENEGADE 3,277 MITSUBISHI/L200 1,045
of the 8th NISSAN/KICKS 3,204 FIAT/FIORINO 1,038
the 9th JEEP/COMPASS 3,177 RENAULT/MASTER 715
10 FIAT / CHRONOS 3,025 NISSAN/FRONTIER 386
11 PEUGEOT/208 2,657 RAM/3500 262
12 GM / TRACKER 2,294 FORD/RANGER 232
13 FIAT/PULSE 2,063 RAM/1500 208
14 TOYOTA/COROLLA 1,341 VW/AMAROK 116
15 FIAT / MOBI 1,314 PEUGEOT/MATE 103
16 RENAULT/DUSTER 1,140 FORD/MAVERICK 71
17 VW/T-CROSS 1,127 FORD/TRANSIT 69
18 JEEP/COMMANDER 1,116 RAM/2500 68
19 RENAULT/KWID 972 FIAT/NGO 60
of the 20th GM/SPIN 880 PEUGEOT/PROFESSIONAL 46
21 CITROEN/C4 CACTUS 703 VW/MAN/EXPRESS 38
22 RENAULT/LOGAN 696 CITROEN / JUMPY 33
23 RENAULT/SANDERO 616 FIAT/DUCATO 24
24 TOYOTA/YARIS SEDAN 598 JEEP/GLADIATOR 9
25 GM/CRUZE SEDAN 514 CITROEN / JUMPER 5
26 TOYOTA/COROLLA CROSS 464 HYUNDAI/HR 5
27 HYUNDAI / CRETE 443 PEUGEOT/BOXER 5
28 TOYOTA/YARIS HB 332 RENAULT/KANGAO 5
29 VW/NIVUS 315 AGRALE/AGRALE MARRUA 1
30 HONDA/CITY 294 GM/MONTANA 1
31 HYUNDAI/HB20S 225 IVECO/DAILY 35-150 1
32 PEUGEOT/2008 208 KIA/K2500 1
33 VW/TAOS 159 M.BENZ/SPRINTER 416 1
34 HONDA/CITY HATCH 153 TOYOTA / FLAGGER 1
35 AUDI/Q5 122
36 MITSUBISHI/ECLIPSE CROSS 117
37 VOLVO/XC60 101
38 TOYOTA/HILUX SW4 92
of the 39th CAOA CHERRY TIGGO 5X 89
of the 40th CAOA CHERRY TIGGO 7 88
41 VOLVO/XC40 74
42 VOLVO/XC90 74
43 PEUGEOT/3008 73
44 GM/TRAILBLAZER 68
45 VW / VIRTUS 64
46 GM/CRUZE HB 60
47 AUDI/E TRON 56
48 RENAULT/CAPTUR 54
49 BMW/X1 40
of the 50th FORD/BRONCO 39

Source: FENABRAVE

NOTE: According to FENABRAVE, “Every vehicle registration is based on the issuance of a sales invoice. What differentiates Direct Sales from Retail Sales is the identity of the issuer of this invoice. If the issuer’s CNPJ is from the vehicle manufacturer, this will be a Direct Sale. Others will be considered Retail.

Direct sales can come from company sales, where the automaker negotiates directly with large customers, such as ship owners and/or leasing companies, as well as in activities carried out at dealerships, such as sales made to taxi drivers. , rural producers, PCD (Persons with Disabilities), among others. ”