Volkswagen announces its participation in Rock in Rio Brasil 2022 – GKPB

Volkswagen announces its participation in Rock in Rio Brasil 2022 – GKPB

Volkswagen do Brasil, sponsor and official car of Rock in Rio Brasil 2022 and co-sponsor of the Sunset Stage, is there for the fourth time and hopes to facilitate the festival.

The brand will have its own three-story interactive stand with approximately 450 square meters and a privileged location near the Mundo Forum. In its position, along with the ID.4 and VW Nivus, there will be a space dedicated to Way To Zero, a strategy that aims to reduce CO emissions.two to 2050. In the decarbonization plan of this company, electric models will join in the future hybrid models with flex-oil and ethanol in the region.

Continue after the announcement

The company also has space in the VIP area of ​​Rock in Rio which will also have ID.4 at the show. O Volkswagen The ID.4 is an SUV and is Volkswagen’s latest launch in Europe. With ID.4, Volkswagen do Brasil enters the market of 100% electric vehicles without leaving the SUV niche.

About Volkswagen House

Next to the City of Rock, the brand will have the Volkswagen House, a meeting place for all guests of the brand and actions and journalists about Rock in Rio 2022, which will have product displays, such as the SUVW family, which includes . Nivus, T-Cross and Taos, and the brand’s first electric SUV, the ID.4.

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“Sponsoring a festival like Rock in Rio Brasil 2022 is to positively influence the audience we want to talk to. We will activate our brand attached to Our Volkswagen, which is more modern, smart and human. This will be reflected in the setting and experience that we will promote in our booths; on Volkswagen’s reputation as a leader in the compact SUV segment and, therefore, we will be showcasing our SUVs with a special focus on the Nivus and Taos models; demonstrate our understanding of the future of the automotive industry, exemplifying our Zero Road strategy. We will also be and many other news that we hope to announce soon.” details Roger Corassa, Vice President of Sales and Marketing at Volkswagen do Brasill.