While Spotify has just announced a welcome increase in the number of subscribers on its platform, the streaming service is also confirming the end of the Car Thing, its touchscreen car launched a year ago.
For the past few years, Spotify has been trying to somehow diversify its operations. The music streaming service, for example, has launched video podcasts in France and five other countries. And in June 2022, the platform announced its ambitions to become the number one audiobook in the world.
And remember, in October 2021, Spotify has entered the hardware market for the first time and Car Thing, an automotive touchscreen that allowed quick access to all app content. We’re using the imperfect here since the company just confirmed it the cessation of the production of the Car Objectafter only one year of work.
End clapping for Spotify’s Car Thing
“The goal of Spotify’s Car Thing investigation was to better understand in-car listening and bring audio accessible to more consumers and cars. Due to a number of factors, including product demand and supply chain issues, we have decided to discontinue the production of Vehicle Object units. Said Daniel Ek, founder of Spotify.
Fortunately, Spotify announces that it will help from a software perspective Gari Thing accessories are already sold out, but nevertheless, the company formalizes the end of its short journey on the accessories market. With Car Thing, Spotify wanted to provide an alternative for users who could not use Android Auto or Apple Car Play in their car.
However, it must be noted that if the device was of interest a few years ago, most newer cars today include native support for Android Auto or Apple Car Play. Which really reduces the appeal of the Car Thing. In addition, it should be noted that the Vehicle Object required to hold a Spotify premium account to enjoy So the bill can add up quickly, between the subscription price and the cost of an add-on that retails for $90 (prices have dropped significantly) in the US.