The BMW Laval dealership was packed yesterday for the launch of the M850ixDrive which is truly unlike any other. This luxury sedan was customized by none other than artist Jeff Koons, who turned it into the famous Art Car created by comic book legends.
Only 99 copies of the M850ia1 than 99.
A few copies went to Canada, and the Laval sales company inherited the only copy in the east of the country. Exclusivity obviously comes at a price, admittedly, because each unit is priced at $450,000, which is $330,000 more than the base M850i2023 Gran Coupe.
The copy presented at BMW Laval had already found a buyer. The keys were given to the owner of the concession, Carmine d’Argenio who found it.
Note that the 2023 BMW M850i is powered by a turbocharged V8 that develops 523 horsepower and 553 lb-ft of torque.
The story of Art Cars in BMW
At BMW, Art Cars it is a kind of tradition. In addition, the artist Jeff Koons is not in his first BMW. He has already customized the M3 GT2 launched in 2010 which took part in the 24 Hours of Le Mans that year. Driven by Andy Priaulx, Dirk Müller and Dirk Werner, it encountered technical problems and had to retire after five hours of racing.
This M3 carried the number 79, in honor of the 1979 BMW M1 that served as a canvas for the famous American artist Andy Warhol. This had also been driven at the Circuit de la Sarthe as part of the 24 Hours of Le Mans by drivers Manfred Winkelhock, Hervé Poulain and Marcel Mignot.