Last week, the soap opera “Genesis” won the first place alone in the audience in Salvador, even leaving Globo in the dust.
In the series competing with the Copa do Brasil, between 9:21 pm and 9:55 pm, Itapoan Record had an average of 21.4 points and a share of 33% (1 in every 3 television sets in Greater Salvador that followed the biblical plan) .
Globo ranked second with an average of 17.5 points and a share of 27%.
It was the third day in a row that “The Beginning” led the Bahian square in the prime time, which is very rare.
In Goiânia, “Genesis” also surpassed football matches, recording an average of 16.7 points and a share of 29%.
Rekodi TV Goiás was also the absolute leader in the overall range of telenovelas, with an average of 16.1 points, 18 peak points and a share of 28%, against Globo’s average of 15.5.
Record TV Itapoan, from Bahia, dominates the Salvadoran audience as it leads the average of the whole day and for six episodes.
Last Wednesday, he also got first place in the audience of “Fala Brasil”, “Hoje em Dia”, the morning edition of “Jornal da Record”, “Balanço Geral BA”, “Prova de Amor” and in the average day.
Cidade Alerta led for a few minutes, from 4:34 to 4:42 p.m., with an average of 10.6 points, a peak of 14 points and a share of 27%, against the 8.9 of the second place competitor.
And to score the victory points, the average of the day, from 7 am to midnight, was 12.8 points. The second-place broadcaster averaged 10.8 points in the same series.
These numbers would have been unthinkable years ago due to the power of Globo.
In São Paulo and Rio, however, Globo continues to lead. They are the most valuable markets for national advertising.