The record squeezes Genesis to hit Um Lugar ao Sol and annoy Habari za Globo TV

The record squeezes Genesis to hit Um Lugar ao Sol and annoy Habari za Globo TV


Record will stretch the last episode of Genesis by a week to take advantage of the low ratings of the first chapters of Um Lugar ao Sol. The story of Christian and Renato (Cauã Reymond) made the worst show in history for the nine-hour opera of Globo hours, encouraging the rival to play the last chapter of the production of the Bible for the next 22.

The network of Edir Macedo had already announced that the fight with Camilo Pellegrini, Stephanie Ribeiro and Raphaela Castro.will be completed next Monday (15), but turned back with the obstacle of the main competitor in open TV. The new date was revealed by columnist Flavio Ricco, from the R7 website.

According to the source from TV news, even the most optimistic directors did not expect such a favorable situation. Executives are breathing a sigh of relief after a series of planning blunders that culminated in the unprecedented postponement of Reis until the first half of 2022.

The decision was motivated, above all, by direct confrontation. Genesis was surprised and did not get a score under two digits, as expected already with the instructions of the center Edir Macedo. Tuesday’s episode (9), without any special attraction, got 13.7 points.

Lícia Manzo’s series, on the other hand, scored 23.8 points, with 35.7% of televisions on. During its show, from 9:30 pm to 10:51 pm, Record got 10.6 points. Despite the fact that Globo has produced twice as much as the competitor, the index is considered too low for the standards of the audience leader, which sets a target of 30 points for prime time.

Even Caua Reymond’s nudity did not raise the audience

The unpublished telenovela suffers not only from the “cursed legacy” left by the repetition of Império (2014), which left a lower audience than the troubled Babilônia (2015). The program also faces “bad ducks” for Globo, since it represents the last breath of Silvio de Abreu’s management at the head of the Dramaturgy department.

Pantanal, which is in the queue, is the main bet of the new director of the sector, José Luiz Villamarim, and the head of entertainment, Ricardo Waddington. A Lugar ao Sol would then be used to make way for his successor, who became the flagship of Globo

like TV news had already moved forward, Record’s goal is also to put “water in the beer” of Quanto Mais Vida, Melhor!. An unpublished opera of seven first performances on the 22nd, concluding the third and final round of “special editions” that wreaked havoc during the festival.


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