The Physical Era: Hyundai extends the IONIQ 6 electric utility to the digital world through a collection of NFTs

The Physical Era: Hyundai extends the IONIQ 6 electric utility to the digital world through a collection of NFTs


Hyundai Motor Company presented a detailed roadmap of the IONIQ Citizenship program, a service package reserved for owners of NFTs of the IONIQ 6 collection.

Recently launched, the collection of NFTs offered for the IONIQ 6 is Hyundai’s second official series of non-fungible tokens, designed to offer new experiences and create value, especially for Gen Y and Z customers. The personalized experience that drivers and passengers have come to expect. Hyundai’s new “Electrified Streamliner”, the company plans to extend the electrified IONIQ 6 into the digital world.

IONIQ Citizenship, a membership program offered to NFTs, aims to bring a unique customer experience powered by the IONIQ line to a digital world that has no physical boundaries. This plan includes access to digital spaces, specific digital content and physical objects associated with IONIQ 6, and some services offered may vary depending on their availability.

In particular, the use of IONIQ 6 will be extended through various partnerships, which will start with donations of virtual fashion products and VIP access to “Planet Hyundai”, Hyundai’s virtual space opened on the platform. of the ZEPETO metaverse in partnership with Naver Z. NFT owners will be able to exchange their gift cards for a custom phone case from NFTYC (NFT Your Case), the world’s leading manufacturer of NFT phone cases and a subsidiary of CASETiFY, a brand of world class accessories. Then, the company will gradually release an interactive space intended to host the “IONIQ Digital Garage” event reserved for NFT holders.

The NFT collection offered for the IONIQ 6 reflects the personalized customer experience offered by this vehicle’s interior design. The company printed 5,000 IONIQ 6 NFTs covering six different themes: comfortable driving, quiet driving, work, collaboration, care and entertainment.

Each NFT IONIQ 6 is a work of art in its own right, created in a creative format that combines different backgrounds, exterior colors and objects to produce thousands of possible combinations. The bottoms of these NFTs show the environmentally responsible interior of the IONIQ 6 and are inspired by its new dual-tone ambient lighting. The four IONIQ 6 colors released exclusively for the NFT reinforce the futuristic style of the IONIQ line.

Hyundai preferred to distribute its collection of NFTs dedicated to the IONIQ 6 for free instead of selling them so that more people can participate in this unique experience.

Hyundai is constantly exploring new ways to connect and engage its customers. The collection of NFTs offered for IONIQ 6 is an important step to push the boundaries of NFTs, which are not just products and investments but true vectors of events and stories. We intend to strengthen our relationship with our customers and interact in more innovative ways, leveraging the unique value of our IONIQ line. We will continue to provide “phygital” experiences, capable of connecting the real and online worlds, to a new generation of customers who are more accustomed to digital technologies.

Thomas Schemera, Executive Vice President, Chief Marketing Officer and Head of Customer Experience at Hyundai Motor Company

Starting in August, Hyundai will continue to communicate about the innovative experience of its IONIQ line through “Capsule IONIQ”, an NFT magazine aimed at strengthening the relationship with the community. Inspired by the capsule collection of fashion brands, the IONIQ Capsule will tell the story about the IONIQ line in an experiential format.