The Peugeot family takes over the Julbo

The Peugeot family takes over the Julbo



The Jura eyewear company located in Longchaumois, between Morez and Saint-Claude announced yesterday to its employees that it has signed an agreement with Peugeot Frères Industrie (PFI), a subsidiary of Peugeot Frères Establishments which manages the entire family group, with the intention of access to 80% of its capital. The two brothers Christophe and Matthieu Beaud, managers and shareholders of Julbo, indicated that none of their children wanted to take over the company created in 1888 by Jules Baud, naturally turning to a local company located 200 km north of Longchaumois. It was actually in 1810, at the bottom of the Doubs forest valley, in the Montbéliard region, where the brothers Jean-Pierre and Jean-Frédéric Peugeot began the industrial epic of the Peugeot Family.

This acquisition therefore marks the arrival of the Peugeot family in eyewear and outdoor sports equipment (helmets and goggles). “We must have made glasses in the 19th century. But Julbo is a great brand, a profitable and growing company that we want to develop further,” explained Christian Peugeot.

International Development

Julbo and Peugeot, which are anchored in their region, but have firmly turned to the future and towards transportation, wanting with this acquisition to develop operations and give the company an international dimension thanks to its design and its innovation.

From sales of 14 million in 2015, Julbo has experienced significant growth in recent years until today 40 million in annual sales and has 200 employees.

For its part, Peugeot Frères Industrie has gone from 25 million five years ago to more than 200 million today (for 1,200 employees in total).

Christophe Beaud, president of Julbo, should retain 20% of the capital and management for at least two years.