Just as Xiaomi had done with its Poco brand, OnePlus would consider separating from its Nord range to make it a new brand in its own way. Nord would fly itself and the brand would have its own development team.
It may seem so success of the Nord column give ideas to OnePlus. So a Chinese company would consider making its brand completely new, a little bit just as Xiaomi has done with its Poco brand. Launched in 2020, the OnePlus’s Nord range offers smart entry-level and intermediate phones.
And considering the successes it has achieved, the OnePlus column can fly itself very quickly. So Nord can have its own development team and work quite freely. However, Nord may use the brand name of its parent company in certain circumstances. And this can be done exactly by typing “Nord by OnePlus” or “A OnePlus brand” on the brand logo.
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OnePlus would focus on making its Nord array a real brand in its own way
This negligence was recently exposed by The Mobile India website, which according to its sources, states that the OnePlus brand would like to separate itself from the North name to make it a new brand in its own right. So the Nord brand would work independently and specifically set its light blue color. If this separation is sure to be confirmed, you can allow Nord to expand further into the smart and medium phone market.
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The brand can launch its smart phones and it can relying on its own stores, which points us to the fact that Nord would have pushed its presence offline more, if all of this had been confirmed. Also, Nord would provide smart phones and new interface installed on OxygenOScheap all the time between 180 and 450 euros.
But not only that, because small brands in the manufacture can also be launched in other markets, with a greater variety of products than usual. This may involve bracelets or wrist watches, headphones or even a television.