– I belong to the ninth generation of the family. –
This is how Rodolphe Peugeot, 29, introduced himself to shareholders at Peugeot Invest’s general meeting on May 12. Together with his cousin Camille Roncoroni, 30, he was elected director of the family-owned company, while four directors from the previous generation left the board. Robert Peugeot, 72, remains the undefeated Chairman of the Board of Directors.
Character of the youngest? They do business unrelated to the car, which made the family glory and fortune. Rodolphe is the industrial development director of the Ocea group, a specialist in aluminum shipbuilding. Camille works at the strategic consulting firm Kea & Partners. They join Armand Peugeot, 28, a specialist in capital raising and mergers and acquisitions in Clipperton, on the board.
Suitable profiles to support the diversification of Peugeot Invest led by its president to reduce the dangerous dependence on the automotive sector alone.
Distance from root
Founded in 1929 and listed since 1989, the family investment company, whose net assets are close to 6 billion euros (+ 1.4 billion in one year), has already invested heavily elsewhere. It holds 0.1% of aero engine maker Safran, 4% of Seb (home appliances), 5.3% of Spie (energy and communications services), 6.3% of Tikehau (asset management), 19 8% of Immobilière Dassault .
Dispersed in London, North America or Asia, the young families have left their roots. “Some had never set foot in the land of Montbéliard”, the origin of the manufacturer, says Jean-Philippe Peugeot. The elders had to organize a tour of “all the emblematic places of the family’s history” to “strengthen their understanding of who they are”.