The former Xbox boss admits to an uphill battle against Sony

The former Xbox boss admits to an uphill battle against Sony

The console war between Sony and Microsoft is on, and it’s a former Microsoft expert who says so. According to him, it would have been inspired by Xbox to stimulate the market in full complexity.

The “battle” of consoles is an important part of video game lore. We had Nintendo versus Sega in the early 1990s and since the mid-2000s there has been a heated rivalry between Microsoft’s Xbox and Sony’s PlayStation. Microsoft-inspired “head-to-head” competitionaccording to the reception of the former boss of the Xbox division, Peter Moore.

Peter Moore was the king of the Xbox brand from 2003 to 2007, an important time in the history of the console and a difficult time for Microsoft and Sony. While the PS3 struggled to establish itself because it was too expensive, the then-popular Xbox 360 met it. the famous problem of the Red Ring of Death, which punished him greatly.

Microsoft fueled the console wars on purpose

On the Front Office Sports podcast, Peter Moore claims that this concept of “war” between Xbox 360 and PS3 is his work. It was certainly one way to stimulate the market which was very difficult for two manufacturers at the time:

“We encouraged the console war. Not to create a division, but to stimulate each other. When I say each, I mean Microsoft and Sony. If Microsoft had not continued this momentum after the story of the Red Ring of Death, the world of games would be weak and we would not have the competition we have today . »

At the time, Microsoft and Sony were engaged ruthless competition. A communication war that lasted several years. We also remember moments of Moore extolling the features of his console, the CEO even went so far as to get a tattoo of the game’s name for promotional effects. If the Xbox 360 was at that time on top of sales in 2005-2009, the story of the Red Ring of Death almost stopped everything. The notes became unusable and Microsoft then took the decision to replace all defective products, regardless of cost.

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This “war” is very calm today, The two manufacturers have been supporting each other in the market. The goal of this competition has always been the same for the respective companies: to convince players to choose their machine over that of the competition. A financial aspect that some players sometimes find difficult to understand because they take this “battle” so seriously.

Remember that after leaving Microsoft, Peter Moore became the president of EA Sport, then of Liverpool FC before landing at Unity, where he is still today.