“The end of the masses”, a communication error or a political strategy?  » PACA economic and political letter

“The end of the masses”, a communication error or a political strategy? » PACA economic and political letter


The prophetic and dark voice of the President, during the opening of the Council of Ministers on Wednesday August 24, did not fail to annoy the opposition.

When asked by La Dépêche, Philippe Moreau-Chevrolet, a communications expert, sees it as “paternal talk” that “we don’t know who it’s directed at”. The conflicts of speech and advertising are particularly dark. During the Council of Ministers on Wednesday August 24, which marks the return of the political government, Emmanuel Macron made a point to speak, and evoked “the end of pluralism, negligence and evidence”. A formula that did not please the opposition, and which “was not taken in a political context”, according to Philippe Moreau-Chevrolet, communication specialist and CEO of MCBG Conseil, interviewed by La Dépêche.

La Dépêche du Midi: The use of the expression “end of mass” has caused controversy… is it a communication error or a well-thought-out strategy?

Philippe Moreau-Chevrolet: In my opinion, it was a communication error. This speech refers to the division that is now heavily influenced by the money and efforts that must be made to deal with climate change. Now is not the time to have this conversation, to talk about “abundance” and “inefficiency”. It seems completely inappropriate, especially because he is doing it from the Elysée, in good order. This is something that should have been done differently so that it is understood and the message is not misinterpreted. Philippe Moreau-Chevrolet: Emmanuel Macron is trying to regain control of the situation, at least in words, and wants to show that he is not overwhelmed by it. He is trying to give the impression that he has managed this difficult political period. He is also trying to gain height to try to reassure the French and show that he has an overall view of the situation. But we can consider that this talk of a certain tragedy shows a kind of political impotence, even if it is short-lived. The Head of State is faced with conditions that are very difficult to reconcile.

Full interview on LADEPECHE.FR