About a month ago we announced the name of SEAT’s future electric car Acandra. It is part of a group of future electric cars from the Volkswagen Group that will be based on the smaller version of the MEB, from which the Skoda Elroq and the Volkswagen ID.1 and ID.2 will also come.
They will start arriving in 2024 and, most importantly, they promise entry prices of around 20 thousand euros, a much lower value than other electric cars sold today in the same segment.
Now, after the Munich Motor Show, we have a different situation than previously reported, with the unexpected Masi CUPRA UrbanRebel appearing on the same basis (to be launched in 2025) and which could replace the rumored SEAT Acandra.
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In other words, we can see a 100% electric car from CUPRA arriving on the market first than SEAT’s Acandra, despite all these compact electrics (from CUPRA, Skoda and Volkswagen) produced in Martorell, SEAT SA’s headquarters, the standard, is is predicted, of 500 thousand units per year.
“We can’t do everything at once.”
Wayne Griffiths, President of SEAT and CUPRA
CUPRA recently announced its intention to be 100% electric by 2030 and is about to start selling the Born (which was born as the SEAT el-Born, if you remember correctly), it has already announced the arrival of the Tavascan for 2024 and production. of UrbanRebel will arrive in 2025.
It is a strategic decision, according to Wayne Griffiths, head of SEAT and CUPRA, who says that to stand in this entry-level tram segment, you need “something different” and that is “an emotional electric car that looks good and has and fun to drive.”
And the CHAIR?
The fact is that, at the moment, there are no concrete plans known for a compact electric car that bears the SEAT logo, but Griffiths said that, even after 2025, “there will continue to be a strong demand for cars with combustion engines and, in particular, hybrids Plug in“.
SEAT Tarraco and Leon currently offer hybrid variants Plug inwith Leon having, in particular, a very good reception in the market, surpassing even the same “cousins” of the German group.
Griffiths also announced that the SEAT brand will offer mobility services, considering that its target audience is, on average, younger than the rest of the industry and that they are not always the most receptive to wanting to buy a car.
More relevant, Wayne Griffiths said that both brands – SEAT and CUPRA – it will continue “until the end of the decade”, but what happens after that will depend on the pace of development of the electric car market.
More pressure on CUPRA
In light of these new developments, the future of the SEAT Ibiza – which was recently revised and should see a new generation in 2024-25 – is even more doubtful.
It is the third best-selling sedan, behind the Leon and Arona, but considering that the Volkswagen Group is preparing to strengthen the segment with the MEB Mini, which will replace MQB A0-based models such as the Ibiza, does it make sense to design new models for use this platform?
The MQB A0 does not allow electric powertrains, even hybrids. And here comes Euro 7 which will severely penalize cheap combustion cars in terms of cost, so it’s an option that seems economically unfeasible to pursue.
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However, if SEAT’s electric attack manages the CUPRA, the pressure to fill this gap with its 100% electric proposition will be even greater. CUPRA’s previous success, where the Formentor is already its best-selling model and sales figures continue to rise, motivates this concept.
Source: Automotive News.