Tesla sees its market share declining in the first half of 2022

Tesla sees its market share declining in the first half of 2022

Tesla lost market share in Europe during the first half of 2022. Figures in half mast due to the difficulties encountered by the brand on its production lines due to the pandemic and shortage of electronic equipment.

Credit: Tesla

Like many car manufacturers, Tesla has not escaped the difficulties caused by the pandemic on the one hand, but also by the shortage of electronic equipment that has been going on for several months now.

We note that the brand was forced in May 2022 to significantly reduce production at the Shanghai site due to the resumption of the Covid-19 pandemic in China. The rate had dropped to only 200 cars per month, to 1200 now.

However, we learn from the recent figures shared by JATO Dynamics that these problems on the production lines cost Tesla some market share in Europe during the first half of 2022. Indeed and despite the sharp increase in registrations in the first quarter of 2022, its growth remained low. of the general market.

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Tesla is losing market share in Europe, first

The Californian company saw its EV market share in Europe drop to 13.33% in the first half of 2022compared to 13.75% in the same period in 2021. This loss of 0.42 points therefore it places Tesla in third place among the manufacturers that have lost a large share of the market during this period, just behind the Volkswagen group (5.7 points) and the Nissan group (1.4 points). We also see a significant drop in Model 3 registrations of 76% in June 2022, which is however one of the most important months in terms of volume.

Of course, the concern found in Tesla factories alone does not justify this decline in the European market. The world leader in electric vehicles must now deal with more and more competitors. The BMW Group in particular is experiencing strong growth in this segment, with market share increasing from 5.76% in the first half of 2021 to 8.37% in the same period in 2022.

The Hyundai-Kia group has also made a name for itself in the hearts of European consumers, as evidenced by the good results of Hyundai Ioniq 5 and Kia EV6, not forgetting the Hyundai Kono and the Kia Niro. The Stellantis Group has also established itself on the European market with the electric Fiat 500, which took first place in sales in France and several European countries in May 2022.