Although we are in the growth phase of electric cars, and new proposals are coming to the market, Tesla continues to dominate this area. It is one of the brands that has shown the most technology and wants to define the path to be followed.
With all this space, Tesla was expected to have an almost guaranteed position. The truth is that it is losing ground in several markets and Europe is an example. Still, the Model Y has been the electric car that dominates sales.
Despite not being Tesla's original market, Europe is one that has a big impact on the American brand. It has one of its factories in this area, which will provide more supply and reduce the waiting time for delivery and even affect its final price.
A recent analysis, based on the numbers of the first 6 months for different brands of electric vehicles, showed a new reality. Tesla continues to be important, but many other brands are growing and gaining ground in the European market.
The first half of 2022 saw the European electric vehicle market grow rapidly. In total, 633,200 electric vehicles were registered, an increase of 31% compared to the 485,000 registered in the same period in 2021. Compared to all vehicles, electric vehicles already represent 11.4% of sales in Europe.
In terms of models and sales, the situation here looks better for Tesla. Although the Model 3 is losing market, with a value of 40% compared to 2021, it is in the Model Y that Tesla seems to be forced to bet. This arrived in Europe at the end of 2021, but it is already a best-selling model
Attention should also be paid to BMW, which is one of the fastest growing brands in Europe, with the iX, iX3 and i4 receiving a positive response from the public. The Hyundai Ioniq 5 and Kona, Kia EV6 and Niro, and Fiat 500e also placed very well on this list.
After years of almost alone in the electric market, Tesla is now beating the competition at its height. Europe seems to be the point where the brand will have to fight to stay on top and the Model Y seems to be the right weapon to achieve that.