ENGINE |  Update design, comfort and technology: the new Audi Q7

ENGINE | Update design, comfort and technology: the new Audi Q7


VALENCIA. Audi has once again updated its family SUV with a sharp design and a huge technological load. The exterior modifications emphasize the dynamic character of the SUV, which offers first-class versatility and generous space for up to seven passengers. For the first time in the Audi Q7, HD Matrix LED headlights with laser technology feature digital daytime running lights with selectable light signatures. OLED digital taillights with a choice of four lighting patterns complete the lighting offering. New wheels, paint, decorative inserts and seats with contrast stitching give the most practical SUV in the Q family an even greater level of personalization. The price of the new Audi Q7 for the Spanish market starts at 79,000 euros.

From a design studio to a successful production model
The success story of the Audi Q7 began in 2003 as a concept car called the Audi Pikes Peak quattro, which was presented at the New York International Auto Show. Designed as a vehicle suitable for driving on all types of roads and for frequent off-road use, the current Q7, which has been winning over customers worldwide for 18 years, remains true to its design, technology and performance characteristics.

The brand’s first SUV with four rings in its production version was presented to the public at the Frankfurt Motor Show (IAA) in 2005, just in time for the 25th anniversary of the quattro permanent all-wheel drive and center differential. Torsen. (40:60 front/rear torque distribution). The new “superlative” in the SUV segment, as Audi referred to the Q7 at its launch, combines stability, sportiness and versatility. Since its arrival on the market, the Audi Q7 has been regarded as an SUV that combines great prestige with a wide range of uses. Its size is impressive and its appearance is strong: with a length of more than five meters, a wheelbase of almost three meters, space for seven people and a trunk capacity of up to 2,035 liters, the first generation Q7 immediately became the flagship of the segment of SUVs. From 2008 to 2012, the Q7 V12 TDI became the pinnacle of the category: with 500 HP and 1,000 Nm of torque, it surpassed all its competitors. The Q7 V12 TDI was also the first Audi to leave the Bratislava plant with a carbon-ceramic brake system as standard. The other gasoline engines in the range covered the power range between 272 HP and 350 HP. From its market launch in 2006 to the arrival of its replacement in 2015, more than 550,000 customers chose the first-generation Q7.

Exterior design: powerful, spacious and elegant
After the launch of the second generation in 2015, which included technical innovations such as four-wheel steering; and after the first product update in 2019, the new Q7 presents an impressive display of strength and elegance with Audi’s modern design language. With its slimmer form, its defined surfaces and its large size, the Q7 equals sophistication in any situation. The pillars and wheelbase define a strong balance that is further emphasized by the exterior colors and the different wheels. The unmistakable octagonal Audi Singleframe grille is now attractive with vertical spoilers that have a downward shape on the Kina version and an L-shape on the S line and SQ7 TFSI. This sets the Q7 apart from Audi’s more compact SUVs, making it clear from the start that it’s a top-of-the-line model. Furthermore, the new interplay between the grille contours and the current higher lights creates a completely new front design that clearly emphasizes the powerful appearance and presence of the new Q7, which is emphasized by the prominent color-coded air intakes. , which is clearly integrated into the design of the car.

Audi has reduced the decorative elements to give an example of a clean and fresh look. To distinguish the Deep version from the S-line version, parts of the front bumper, door trim and the Deep spoiler diffuser come in different colors that emphasize the strong off-road look. All the mechanical versions of the new Audi Q7 include an exhaust system and outlets that provide a good visual appeal and a premium feeling. Further connected to the SQ7 TFSI, the S line stands out with its exposed side air intakes on the front bumper, which gives the car a sporty look.

Singleframe is attractive with its free combination of colors. Optional black and black plus eye packages place eye-catching accents on the exterior of the single-frame grille, on the side window trims and on the front and rear bumpers. New headlights designed using HD Matrix LED technology and Audi’s laser light, as well as digital daytime running lights located on the upper horizontal ridge, give the Q7 a more unique look. In combination with digital OLED backlights, available for the first time for the Q7, the first-class character of the model becomes even more evident.

Front and rear lights: high customization
High-quality LED lights are part of the standard equipment of the new Audi Q7; Matrix LED lights are optionally available. Customers can also opt for HD Matrix LED headlights with Audi laser light. They work with 24 LEDs and a high-power laser diode each, and are instantly recognizable by the blue ambient light that signals the precision of the laser technology. The laser light is activated from 70 km / h and significantly increases the range of light on the road. As a novelty, the top-of-the-range headlights incorporate digital daytime light signatures that give the Q7 a unique and unmistakable look by allowing the user to choose between four different light signatures via the MMI. However, not only the expanded range of lighting functions is new, but also their design. The high position of the daytime running lights gives the Q7 a wider and more expressive design. For the first time, the Q7 also has multi-digit OLED backlights as an optional extra, which also offer four light signatures.

In addition, as in the Audi A8, Q8 and Q5, the OLED digital rear lights have a proximity indicator function as well as support systems: when other road users approach the Q7 from behind less than two meters to stop the control units activate automatically. all digital OLED parts. Additional functions include power turn signals, as well as various sequences when opening or closing the car.

New trim, paint and wheels
With the latest product update, Audi has once again improved the Q7’s equipment lineup. The stitching of the seat upholstery now comes in a different gray color standard from the entry-level version.

Three new films allow customers to further customize the Q7. For a sporty look, the range of metallic colors now includes Sakhir Gold, Ascari Blue and Chili Red. In addition, the range of wheels offers the possibility to choose between five new models from 20″ to 22″. As for the 21-inch or larger wheels, they are available in black metallic or matte silk gray with black or black metallic inserts.

As part of the design update, Audi is also expanding the range of available apps: For the first time, passengers can directly use popular apps from third-party providers, such as Spotify or Amazon Music. Regular software updates and constant expansion of the software range allow the infotainment system to be further customized. An online store with a dedicated software portfolio extends the third-generation (MIB 3) modular platform.

As for driver assistance systems, an improved ambient display screen stands out. The Audi virtual cockpit displays information about lane departure warning systems, distance warning for other road users (trucks, cars and motorcycles), junction assistant and traffic light information in impressive Full quality. . In addition to the app store and the new environment screen, the update also enhances the Q7’s hardware. As for the standard features of the previous model, the new Audi Q7 with high-end finish includes the following as standard: 19” wheels, electric seats with driver memory, exterior mirrors with memory, armrests, Audi pilots with , comfort. key, 85 liter fuel tank, Audi phone box and smartphone integration with the App Store.