This is the story of the glass half full and how we look at it. In terms of the glass half empty, with only one 100% electric model in the list (bZ4X), and this for only a few weeks, we say that the Japanese manufacturer has fallen behind in this area compared to its main competitors.
At Toyota, we see the glass as half full, even full. Like a 28% increase order in France in the private car segment.
And there is no question of allowing this good image to be damaged by a decrease in private sales of 3.5% of sales in Europe in the first half. With 380,400 vehicles sold, Toyota ranks third in the passenger car market in the Old Continent, taking additional market share in the process.
The best-selling models in Europe were the Corolla (104,523 units including 85,755 hybrids), the Yaris Cross (77,874 including 72,874 hybrids), the C-HR (69,383), the Yaris (85,438 including 66,722 hybrids) and the RAV4, with 55,579 hybrids and convertibles. recharged). A club of five that alone represents 75% of the brand’s total volume.
Toyota is also one of the last major manufacturers to continue focusing on the city car segment with its new Aygo X.
Meanwhile, Toyota’s electric mix grew by 10% to 372,896 vehicles. Or 68% of all sales. But there is still no example of all electricity in the circuit. The order book for the Toyota bZ4X, the brand’s first 100% battery powered SUV, has just opened.
It prevents. The scope of electricity, christened BZ, will expand rapidly. Toyota announces the future sale of four new models: a sedan, a 7-seater SUV, a coupe SUV and a small urban SUV. Without further explanation.
A rare manufacturer to have a hydrogen model with Mirai, the Japanese brand intends to continue to develop the hydrogen fuel cell and show that this type of energy is suitable in passenger cars.
Toyota also wants to develop services around the car around three axes: financing and insurance, after-sales and second-hand. By the end of the year, the Toyota group wants 50% of its sales to be accompanied by a financial product (compared to 45% at the end of June 2022) and for 20% of contracts to benefit from insurance (compared to 10 % at the end of June). Finally, faced with the increase in new car prices, the Japanese manufacturer wants to continue its actions at the event.
And a good card to play in the hybrid, a sector in which Toyota was one of the pioneers by launching the Prius in 1997. Finally in France, the manufacturer intends to double its sales of used cars to reach 65,000 units per year. In addition, the group wants 50% of its sales to be accompanied by a financial product (compared to 45% at the end of June 2022) and that 20% of contracts benefit from insurance (compared to 10% at the end of June). .
The world’s largest manufacturer is doing everything it can to maintain its position in the rapidly reorganizing car market.