Summer Series – How about…BMW?

Summer Series – How about…BMW?


You probably know. At BMW, we are betting on electricity. As other builders can tell. Yes, but for a specific purpose. That of opposing the supremacy of Tesla even in the American market.

Like all giants in this sector, the European sales of the Munich brand in the first half of 2022 decreased significantly, down 13.6% (253,475 units sold compared to 293,451 in 2021). Any competition for calculations has never been the desire of the company, even less in this period of restrictions on semiconductor supply and in a difficult global environment. Since it is not possible to maintain production levels, we can also develop more profitable sales. The Bavarian manufacturer (1,016,541 units sold, or -13.7%) remains the global reference in the high-end world over the first six months of the year. And above all, a champion of profit.

Summer Series - How about…BMW?

During the first three months of 2022, BMW saw its sales increase by 16.3% (31.142 billion euros, against 26.778 billion euros in Q1-2021). Rather its profit before tax (EBT) increased by… 256%, from 12.227 billion euros, compared to 3.757 billion euros the previous year.

Summer Series - How about…BMW?

Regarding the amount of EBT, it increased to 39.3% in Q1-2022, compared to 14.0% in the previous year, at the same time. Throughout the first quarter of 2022, the automaker made a net profit of 10.185 billion euros, compared to 2.833 billion euros in Q1-2021. The operating rate of the car business even reached 13.2%. Almost the same as the all-category champion in this area… Tesla. It is driven by luxury cars, and the electric BMW shows great prospects.

Summer Series - How about…BMW?

In terms of the best-selling models of the brand, the 3 and 4 series are ahead of the X3 and X4 SUVs and the 5 and 6 Series. But it is above all in the electric sector that growth has not been cut. With decreasing sales volume, the share of electric models is more than 110% for the German manufacturer.

Summer Series - How about…BMW?

The BMW i40 shows this trend with already more than 34,000 orders registered in Europe. The beginning of the electric offensive.

Summer Series - How about…BMW?

At the end of the year, the manufacturer will launch the i7 and especially the iX SUV. BMW’s new electric technology showcases. Available in three versions (iX xDrive40, iX xDrive50, and sporty iX M60) the new flagship of the brand aims to compete with the Tesla Model X. And even beat it in terms of autonomy. BMW is currently testing a new battery for its iX capable of traveling 1,000 kilometers on a single charge.

Summer Series - How about…BMW?

Produced by American startup Our Next Energy (ONE), a working prototype will be ready by the end of the year.

BMW has all the assets to become the new reference brand for premium electrics.

Summer Series - How about…BMW?