Subaru: What3words revolution is coming Abroad

Subaru: What3words revolution is coming Abroad

Subaru is the latest in a long line of automakers to integrate this technology. Photo: Subaru

Humans often give very simple instructions for setting an appointment. Signs such as “under the bow”, “under the hall”, or near the corner. “But how do people tell the machine where to meet them? People understand but machines still do not.

Nine years ago, the founders of what3words the British came up with a solution: getting people to speak in a code that is easy for a person to pronounce and for a machine to process. Code language that can be converted to URLand highlighting an area of ​​10 square meters where it should meet.

The unifying effect of what3words is therefore to divide the surface of the planet into 10 square meters. The total surface area of ​​the Earth is 510.1 million square kilometers, which is equivalent to 57 trillion packages of 10 square meters.

This week, what3words won a new client for its address system, Subaru car manufacturer. Subaru will incorporate this technology into its new Outback designs.

“We are focusing more on the case of human machine use”

“We are focusing more on the use of human machinery. And use in automobiles, in particular, represents a great opportunity for us,” Giles Rhys Jones, chief marketing officer of what3words, told. ZDNet.

During a protest last Monday, Jones picked up a reporter from ZDNetdrive the latest Mercedes car featuring what3words technology. The car audio assistant can receive a command of what3words and use it to provide navigation, instead of speaking address.

By using 40,000 English words in three combinations, one can get a total of 40,000 possible combinations elevated to a third force, or 64 trillion. That is enough to have a combination of three words per plot. Three word phrases are listed for each planet patch on the site with the what3words software.

Words are randomly assigned through an algorithm. Check out the Parthenon on the Acropolis in Athens, and the patch that focuses on the ancient temple is “Player Roving Tropic”. The most famous Angkor Wat in Cambodia is “Regulates Slab Tacky”. Mount Taylor in Antarctica is the “Corked Dolphins Sirs”. The word database is set up in 50 languages, including Mongolian, Swahili and Welsh.

Image: what3words

Technology may have specific uses in geography such as Mongolia – the first country to integrate services into the national postal service. Part of the population is nomadic, and judging by the current area of ​​10 square meters could be an alternative to providing a permanent postal address.

English continues to be linguistically useful, however, as it is the only language the company uses to handle each of the 57 trillion square feet – including the ocean, which makes up 71% of the earth’s surface. All other languages ​​are just 25,000 words, resulting in only 15.6 trillion combinations being used by land citizens.

The words “Naughty” are removed, such as homonyms, to avoid possible confusion when talking to a voice assistant.

After you get the assistant’s attention in Mercedes by saying the waking words “Hey, Mercedes”, just say “go for three words, Patio Between Tame” to bring navigation to the screen.

“If you try to enter an address, either in writing or by voice, it is more difficult,” Mr Jones observed. “Time in five seconds is the right square, and you can be sure that you are going where you want to go.”

One day, a car navigation system can understand native language sentences

One day, a car navigation system can understand native language sentences. what3words is designed for the world of cars and other machines that do not exist, in terms of language processing.

Although car manufacturers tend to go slower than technology companies, the number of subscribers to the service is growing rapidly, with seven car manufacturers signing up over the past six months, including Ford, Mitsubishi and Lamborghini. The company has a total of 10 and 11 car manufacturers among the so-called “Tier 1 suppliers”, i.e. companies that manufacture various car parts, including navigation system provider TomTom.

Mercedes was the first manufacturer to join the program, and now all new Mercedes cars are equipped with this technology. “Daimler’s chairman understood before we even finished the first sentence,” said Jones, explaining how Ola Källenius of Mercedes-Benz Group AG saw the importance of technology when what3words delivered his first speech. “They’re what we call ambitious innovators,” Jones said of Mercedes. “We focus on those people.”

“Lamborghini said, ‘Everything about us is an invention, so we want the most sophisticated technology in our cars,’ Jones added. like a car for every area.

The service is free for drivers and is paid by car manufacturers on a per capita basis.

But technology also finds other users, such as first responders who need to find people in an emergency. Presentation is another case of use. “The typical location of Google Maps using GPS does not tell you which part of the building you need to go to; it just drops the pins in the middle of the structure,” Jones observes. Thus, Domino Pizza gives customers the option to use a phrase phrase to submit.

This technology has also entered into popular culture. He has been highlighted as a plot element in soap operas such as CSI. British publisher Dorling Kindersley has also published a series of travel guidelines where each proposed website is accompanied by a three-word code.

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