Citroen has finally announced the start of production of the new C3 at the Porto Real (RJ) plant. Hatch is scheduled to be released next April.
The announcement was made during a visit by Carlos Tavares, CEO of Stellantis, to the Porto Real factory. The C3 is the first of a family of three vehicles designed for consumers in Brazil and other South American countries and is expected to enter the market in the first half of 2022.
Hatch was developed locally, but partners from Argentina, France and other countries also helped in the development and improvement of the project.
To serve the market, which has demanded more advanced vehicles, such as SUVs, for example, the Citröen C3 of the new generation has a large ground clearance, which gives the driver a high position. In addition, the interior space stands in its place.
Antonio Filosa, president of Stellantis in South America, was proud of the results and believes that the C3 will be responsible for the start of Citröen’s significant growth in South America.
“The New Citroen C3 is a great source of pride for our South American teams, who have played a major role in the design and development of this international car and have done so brilliantly. It is one of the most important launches within our strategy in the region and has already been supported and the synergies developed by Stellantis, such as our laboratories and proving grounds. I am convinced that the New C3 will accelerate Citroen’s growth in Latin America”.
Citröen C3 opens the CMP platform in Brazil
The new hatch generation was not the only highlight of the day. Along with it, a variant of the CMP platform (Common Platform) was also launched. This design is very flexible and can be used in B and C cars. Furthermore, the Citröen C3 is the first Stellantis car produced in Brazil that uses this platform.
In order to receive the new design, the Porto Real factory needed to be modified and undergo major industrial and technological changes, with an investment of R$ 220 million.
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