Skoda lifts the curtain on its new identity

Skoda lifts the curtain on its new identity


Škoda Auto has just presented its new visual identity as part of the Next Level strategy – Škoda Strategy 2030. The focus is a redesigned vehicle design, a new logo and a complete update of the manufacturer’s image document. In addition, Škoda is accelerating and expanding its electrification transition: Škoda Auto will sell three new 100% electric models by 2026. Other models will follow after that. The VISION 7S concept car offers a closer look at one of these models. The share of all-electric vehicles in Škoda brand vehicle sales in Europe should be between 50 and 70% by 2030. To support this development, the Czech manufacturer will invest 5.6 billion euros in electromobility and 700 million euros in digitalization over the years the next five.

Klaus Zellmer, CEO of Škoda Auto ” Today is a very special day in the history of Škoda Auto. We are launching our new visual identity, which includes a new logo and a major update to our design. Through the VISION 7S concept, we offer a real preview of the Škoda design of the future that will fill our product portfolio. In addition, we are significantly accelerating our electrification and will launch three fully electric models by 2026. Progress is already underway. So our position will be strengthened for the next decade. To complete this reform, we will invest a total of 5.6 billion euros in e-mobility and an additional 700 million euros in digital localization over the next five years, thus ensuring business viability in the future and saving their jobs.. »

With our new identity, we are preparing for an electric future and positioning Škoda in the market while distinguishing ourselves more clearly from other Volkswagen Group brands. The VISION 7S concept is the forerunner of a model that we will use in the coming years across our range. We will also use it to strengthen our appeal to customers. With this new model, we are improving Škoda and aligning it with the new needs and expectations of our customers, especially regarding user experience, connectivity and the customer journey. says Martin Jahn, Škoda Auto Board Member for Sales and Marketing.

The Czech automaker is significantly accelerating its electrification and will launch three new electric models by 2026. Along with the smaller model, there are plans to launch a small SUV and a seven-seater family car. The Vision 7S concept, with its range of more than 600 km and its charging capacity of 200 kW, gives a preview of this future family SUV. Škoda Auto aims to achieve a share of 100% electric models sold in Europe of around 70% by 2030. During the transition phase to electronic mobility, the manufacturer is strengthening its product portfolio with better and more efficient combustion engines and will unveil a new generation. SUPERB and KODIAQ in the second half of next year, as well as an upgraded version of SCALA. A facelifted OCTAVIA will follow in 2024.

The Vision 7S offers the first real glimpse of Škoda’s all-new model and at the same time introduces the manufacturer’s new design language. The all-electric SUV offers generous space for up to seven passengers with new ‘Simply Clever’ features. It thus completes the Czech carmaker’s product portfolio from the top. The concept is based on the Volkswagen Group’s common MEB platform for electric vehicles and has an 89 kWh battery. This gives a maximum range of over 600 kilometers according to the WLTP cycle.

Škoda Auto has adapted its styling approach to the electric and digital age and will be rolling it out gradually from next year. It is defined by clear, reduced lines that emphasize the simplicity and quality of the next Škoda models. Among the characteristic features of the new design, we can mention a new front end with a look called “Tech-Deck” as well as permanent equipment in the passenger compartment.

The new logo no longer uses 3D sculpted graphics to accommodate the increasing transition of marketing activities from print to the web. Visual identity is also reviewed in detail. In terms of color, Škoda Auto will now use two different shades of green: Emerald and Green Electric, which represent ecology, sustainability and electromobility.

Škoda Auto participates in environmental protection throughout the value chain. For example, the company is committed to using electricity from renewable sources. In Mladá Boleslav, the concentration of electric car batteries near the car production lines ensures short transport distances, the car manufacturer uses electric trucks for this purpose. Starting in 2030, Czech and Indian factories will produce zero-emission cars. The Vrchlabí factory is leading the way, and the site is already carbon-free since 2020.

Škoda is also committed to sustainability in the design of its vehicles: the Enyaq iV uses 13 kg of recycled plastic from the last battery boxes and bumpers. The recycling rate of steel used in body work is 40%, while the recycling rate of aluminum is 60%. The side window is made of 20% recycled glass. Inside, the Enyaq iV also offers seat covers made from 40% virgin cotton and 60% recycled PET bottles.

At the same time, Škoda Auto got the help of an independent advisory board on the issue of sustainability to implement its ecological goals. Five experienced members give new inspiration to the builder and make recommendations for current and future steps related to sustainability. In this way, they promote a more open dialogue on the topic of sustainability between the car manufacturer and its stakeholders.