Renault and Nissan may create an electric-only brand |  Electric Vehicles

Renault and Nissan may create an electric-only brand | Electric Vehicles


Renault 5 Prototype by Luca de Meo, Renault’s executive director, who is thinking of having an electric-only brand.

Renault and Nissan have had a close relationship since 1999. Now, news from Europe says that a fully electric brand could be born and join the Renault-Nissan-Mitsubishi alliance.

Luca de Meo, the CEO of Renault
He has already traveled to Japan twice to participate in strategic meetings with the board Nissan
in order to discuss and reduce the possible edges that could hinder the creation of a new brand.

According to the Reuters news agency, a source close to the developers revealed that de Meo will participate in a meeting in the coming months with the directors of Union
convince them to join the French brand in the new project.

In Renault
this project is called “Ampere”, probably based on the unit of measurement of electric current, and it wants to “accelerate the process of ecological transition and respond quickly and accurately to the challenges of mobility without emission of pollution”.

This movement is not new, more and more traditional producers are looking to create “subsidiaries” of mobility
100% electric.

Ford recently launched its own electric cars
of combustion models, and Volkswagen is interested in reviving the Scout brand in the United States to produce SUVs
and electric pickups.

It is worth remembering that due to the conflict between Russia and Ukraine Renault
sold all the assets it had in the country for about 2 billion dollars, however, the market in Russia was fundamental for the French manufacturer, in 2021 it was behind France in sales volume for Renault.

This move could cause repercussions within the Renault-Nissan-Mitsubishi alliance itself. When Carlos Ghosn was the president of the group Renault
purchased 15% of Nissan
and Nissan 43% of Renault and 34% of Mitsubishi

Movement of Renault
it could be an attempt to react quickly to the damage caused by the war between Russia and Ukraine, and also to the rapid appreciation of such companies. Tesla
and rivian
available for having 100% electricity.