Porsche launches its first concept Porsche Now in France in the city of Touquet-Paris-Plage. A pop up shop which resides at the Place de l’Hermitage for summer. It is about a first in France for the German brand, which has already been opened several institutions of this type in Germanyin Switzerlandin Greecefor Japanin Taiwanfor Brazil and for Canada. Designed by the manufacturer, this style in general handed over to a local distributor meet new customers on highly potential websites. In the case of this emerging store in Le Touquet, the operation has been handed over by the brand to Lille Porsche Center, the property of a French subsidiary. A seaside resort best known for hosting a wealthy summer getaway from the capital and northern France, Le Touquet-Paris-Plage is a great place to meet Porsche. This is for the brand “ make contact first » and some “ target groups ».
Discover the brand
Going to new customers, Porsche plays on a separate register from these regular stations. In this Porsche Now the goal is high the current world of branding and especially of electricity. So Taycan highlighted on 75 m2 from this popup store. This 100% electronic model comes with a new one Porsche eBikes, which are available for trial. Children can also “try to drive” pedal cars Baby Racer Porsche while their parents set up their future car in a privately owned salon. A real audio audio equipment it even allows them to discover the results in real time in measure 1. This tool is the first, launched at this pop-up store in Le Touquet. The client can walk around the car he just set up and sit behind the wheel. Finally, new customizable chronographs Porsche Design are represented by a variety of products Porsche life are sold locally. It is enough to discover many aspects of the Porsche world, beyond the models and the motorsport world.