Polestar wanted to thank the first customers who showed interest in the brand in our country and who waited a few months to test the Polestar 2 car. For this reason, it decided to organize these two exclusive events in special locations, to ensure that each of these customers will have unique and memorable experiences: May 31, June 1 and 2 at Cordoaria Nacional in Lisbon and June 6, 7 and 8 at Casa da Arquitetura, in Porto.
After entering, five guests were received every hour, with a welcome party where, together with product experts, they could interact with the Polestar 2. After the reception, the guests received a brief description of the brand and the car. and Product Description.
After the presentations, the experience: accompanied by a unique driver, the customers accompanied the driver to test the car: with easy access to the road and the road, the two areas made it possible to adapt the test drives to different types of driving, more urban or highway , and the respective response and behavior of each vehicle. After an hour, they returned to the first place where other doubts were made clear. At the end of the cycle, a new group followed and the intensity was repeated throughout the day from 9:00h to 20:00h.