Brazilians love to promote – especially if it’s big. Peugeot can prove this in practice by making ads that feature Fiat, its partner in Stellantis. In just 24 hours, Peugeot managed to sell more than 800 cars in a promotion called Lion Day, a reference to the French brand’s logo. The discount reached R$ 16 thousand. It was a discount!
The new Peugeot 208 alone was 600 sales – and fast delivery. Using the same strategy that made Fiat successful over the years, Peugeot became popular in Brazil. An unimaginable situation before the union of French and Italian brands under the umbrella of Stellantis. Peugeot even had a good product, but it operated in the market as if it were a completely desirable brand.
Little by little, Peugeot finds its new “face” in the Brazilian market. Therefore, it can aim to be as popular in Brazil as it is in Argentina. According to Peugeot, during the 24 hours of Simba Day, along with the financial movements generated, almost 11,000 visits were recorded to the stores to discover the entire range and implement the Emotion Drive.
“After getting to know our entire range of cars and driving a Peugeot, the customer loves the design, the technology and all the feelings that our cars offer”, said Cristiano Bandeira, Commercial Director, happily. On that day, the brand offered special conditions for the hatch 208 and for the SUV line: 2008 and 3008.