People would be more interested in an Apple car than Teslas

People would be more interested in an Apple car than Teslas


Would you consider buying an Apple product if the brand sold a car? This is the question asked by Strategic Vision in the United States for a panel of people who have recently purchased a new car. No less than 45 brand names were presented to the research participants and according to the physics of the local market, it is the Toyota name that comes first in the impact and no less than 38% of positive responses to the giant. Japanese, slightly ahead of Honda with 32% positive responses. The US market leader, Ford surprisingly ranks only fourth in the list with 21% positive responses. But surprise, the third brand preferred by the participants of the study currently does not sell any car in the world: it is actually Apple, a company that no less than 26% of those surveyed answered that they could seriously consider buying one of its own. cars if they entered the car market.

The ratio is surprising: not only is Apple outnumbered by two car brands, but the brand known for its phones and computers is also ahead of Tesla, which receives “only” 20% of positive responses. Apple’s image is so good that these surveyed consumers think the brand is capable of designing a great car without any experience in the matter.

So when is the Apple Car?

What motivates Apple to enter the field of car manufacturers? The possible arrival of the Apple Car comes up from time to time but until now, the brand has never dared to start such a project (despite deep internal reflection on the topic at some point). In terms of image in any case, Apple seems to have an advantage over Tesla, which had to build its own in the late 2000s …