Nothing can stop Pele. Recovering from cancer treatment, the King of Soccer is well aware of the importance of protective masks against Covid 19 and has already expressed this concern on his social networks (https://www.instagram.com/p/CWwLbMkjf_U/). Calm and in good spirits, Pelé sought out his staff and asked for some action to be taken on the importance of using masks to support the Pelé Foundation’s partner institutions, including the Pequeno Príncipe Hospital, in Curitiba, the Rain Forest Foundation, with a strong presence in the protection of indigenous peoples in the Amazon and Charity Water, which promotes access to drinking water in socially vulnerable areas.
Fiber, manufacturer of the world’s best protective sports mask and producer Infiniti/allTV, embraced the mission. “Masks have saved lives in the most difficult time we’ve ever lived. We need to continue to take care of ourselves, for parents who lost their jobs, for children who were left without education. That’s why Fiber and I got together to increase resources for those who need to start over”, explains Pelé. Barakoa one thousand will be awarded, referring to Pele’s one thousandth goal. Twenty of them will be auctioned, referring to the most important goals in the career of the greatest player of all time, chosen by Pelé himself. 20 special masks will be inscribed with the date and score of the match and the name of the opponent. They will be presented in premium packaging, personalized with the buyer’s name, as collector’s items.The auction, which will be presented by journalist Milton Neves, will be organized and broadcast by Infiniti/allTV live from its studios in the Morumbi district of São Paulo.
All those involved in the auction work voluntarily. “To be approached by the Pelé Foundation is an honor. We are really proud of that step, for everything that Pelé represents, for his concern and encouragement for the use of masks and for the importance that the king has always given to measures that help improve people’s lives,” he says Gustavo Dal Pizzol, CEO of FIber . Alberto Luchetti, from Infiniti/allTV, adds. “When Gustavo came to me to talk about the initiative to provide support with Fiber masks, I said yes even before I knew the details. “I admit that I was pleased to know that the action is to raise money for the Pelé Foundation. It is a great pleasure to be part of this chain of good”, says journalist and broadcaster Milton Neves.
Auction bids for 20 unique masks are now open at www.fiberoficial.com.br. The auction, which will be held on December 10 at 5:00 p.m., will be broadcast on Fiber channels.