Pablo Di Si takes command of Volkswagen in the United States – 07/19/2022 – Market

Pablo Di Si takes command of Volkswagen in the United States – 07/19/2022 – Market


a German car manufacturer Volkswagen announced this Tuesday (19) that Argentine Pablo Di Si is the new president of the group in North America, an area where he will also be responsible for the Volkswagen brand. Until then, Pablo Di Si was responsible for the group in Brazil and South America.

The group includes the Volkswagen, Audi, Lamborghini, Bentley and Bugatti brands.

Di Si replaces Scott Keogh, who will oversee the fledgling Scout company, which is committed to launching electric pickup trucks and “robust” SUVs in the United States. The changes start on September 1. .

According to a statement issued by Volkswagen, the goal of the change is to “accelerate the growth strategy of the Volkswagen group in the United States, with a portfolio of more than 25 models of electric cars planned until 2030.” The goal is to double the group’s share of the American market.

The Argentinian is a fan of hybrid models that run on electricity and ethanol (hybrids generally use fuel and gasoline). In an interview with Sheet in August last year, Di Si reinforced the group’s commitment to launch electric vehicles on a global scale.

“But in Latin America this reality is not yet realized, there is no distribution infrastructure. Here, however, there is ethanol, a better alternative,” he said at the time.

The automaker’s plan is to offer Americans, by the end of the decade, more than 25 battery electric models (BEVs). “Volkswagen will soon begin local production of its ID.4 compact electric SUV in Chattanooga. [no Tennessee]which will help meet the great needs of customers in the market”, says the company in its statement.

“Scott Keogh and Pablo Di Si played key roles in turning the business around in their respective regions, North America and South America,” said Volkswagen Group CEO Herbert.
Diess, in note.

The group said that it should soon announce a replacement for Pablo Di Si.

A graduate of Harvard Business School, Di Si, 52, has an MBA in International Management from the Thunderbird School of Management and a degree in Accounting from Northwestern University. He also holds a degree in Business Administration with a specialization in Finance from Loyola University Chicago.