a joint venture formed by Fiat-Chrysler
it is Peugeot-Citroen Group
has revealed its new strategy for the Opel brand in South America, excluding Brazil and Argentina from the plans.
The alliance is preparing an expansion plan for Chile and Uruguay, its main markets in the region, and has also revealed the start of operations in Colombia and Ecuador. In these countries, Opel
available through intermediate representatives, in the same arrangement as that of JAC Motors – which maintains its operations in Brazil in partnership with Grupo SHC – and Mitsubishi and Suzuki – which belong to HPE Automotores.
In Uruguay, Opel
sell models Corsa
, to comb
. The expansion plan of Stellantis also provides for the launch of models moka
in electronic versions.
Opel in Brazil
Despite never officially setting foot in Brazil, some cars from Opel
were sold here. This is the case for logo examples such as cadet
. They were made in Europe by Opel and produced in Brazil by General Motors
which at that time had a German manufacturer.
THE General Motors
sold to Opel
for PSA group
in 2017. At the beginning of last year, he came to be connected with Fiat-Chrysler cars
to form an alliance Stellanis
which today controls more than 14 brands.
THE General Motors
he never showed interest in bringing Opel to the country, being limited to the production of models made in Germany by the manufacturer. recent examples Opel
on the line of Chevrolet
they were astra
it was discontinued in 2011.
took over the activities of Opel
In 2017, the group’s vice president in South America, Patrice Lucas, even signaled a bet on the continent. In an interview with UOL Carros, the executive said that if Peugeot
have been successful in Brazil, the group will be ready to launch more brands, including Electric models not supplied
follows a different panorama, since the entrance of Opel
in the country almost fulfilled during the administration of General Motors
. The international president of Opel, Friedrich Strake, even officially confirmed that the brand was interested in investing in the Argentine market.
Some cars were caught in the test, such as sapphire
but plans dropped without further details in mid-2015. Interestingly, the Spanish brand. seat
who had also confirmed his intention to return to Argentina, canceled those plans during that period.