OKX announces an unprecedented partnership with the McLaren team in Formula 1

OKX announces an unprecedented partnership with the McLaren team in Formula 1

THE OKX announced a multi-year partnership with McLaren Racingto be Official Principal Partner of McLaren Formula 1 Team and McLaren Shadow esports Team from 2022.

As the Official Lead Partner, OKX will be one of the biggest partners of McLaren Racing, one of Formula 1’s most successful teams and where some of the greatest drivers of all time have competed. According to a statement sent to Cointelegraph, The partnership aims, among others, to make cryptocurrencies better known to the general public.

“The McLaren brand represents all that is good in F1. Speed, reliability and performance are at the heart of any top-level cryptocurrency exchange. We innovate on our platform every day, ensuring the highest speed of order execution for users our”, highlighted Haider Rafique, Head of Marketing at OKX.

At the 2022 Miami Grand Prix, which will take place on Sunday, May 8, The OKX brand will be stamped on the rear wing, front wing, mirrors, side of the cockpit, the warhead and the “cockpit” of the McLaren MCL36 F1 cars. as well as suits and helmets for McLaren F1 drivers Lando Norris and Daniel Ricciardo, and McLaren F1 Team kit and McLaren Shadow Team kit.

“We are delighted to announce this partnership with OKX ahead of the Miami GP. In a rapidly evolving industry, OKX is a long-standing brand that brings innovation, analysis and precision to its users to achieve great things,” said Zak Brown, CEO of McLaren Racing. .

McLaren NFTs

The partnership between McLaren and OKX is not the Formula 1 team’s first foray into the crypto world. Last year, along with Tezos, the company launched its platform for trading non-fungible tokens (NFTs).

According to McLaren at the time, the platform, named McLaren Racing Collective, would be the only official place to buy McLaren Racing’s digital collection in NFT format on the blockchain.

Regarding the Tezos option, the team said that the cryptocurrency blockchain offers high-speed services for transactions due to its proof-of-stake mechanism.

“Tezos is one of the fastest growing blockchain ecosystems and the pioneer of Proof of Stake technology, the most energy efficient mechanism for securing blockchain networks. Tezos, Official Technical Partner of McLaren Racing, offers speed, reliability and safety that McLaren Racing believes drive McLaren Racing forward,” he said.

Currently McLaren NFTs are various car parts that users can purchase individually to connect their digital car.