Currently, Nissan has more than 160 stores in the Brazilian market. A Nissan Retail Concept that presents a new brand image and experience
THE Nissan plans to have all its dealers in Latin America adopt the new Nissan Retail Concept service level by the end of fiscal year 2024. In fiscal year 2021, the new concept was implemented in more than 50% of the dealership network. The Japanese brand claims that the new standard offers a different experience in design and service.
“Nissan Retail Concept fulfills Nissan’s visible mission to provide customers with a high-quality experience in our stores, according to the guidelines of our parent company in Japan, in terms of purchasing a new car and the other services we offer. Everything exceeds people’s expectations. all who visit us”, commented Ricardo Flammini, Vice President of Marketing, Sales and After Sales at Nissan South America.
in the world, Nissan aims to roll out this standard to more than 9,000 dealers in 170 countries by the end of fiscal year 2022 (through March 2023), including all key brand features such as its Nissan Intelligent Mobility vision; electric vehicles and light commercial vehicles, among others.
Five main elements
The new concept includes a red Nissan logo on the dealer’s door and showroom logo, which highlights the corporate identity. Inside, the “Nissan Drive” space guides customers intuitively through the brand experience; various consultation areas meet the various needs of visiting vendors; and a unique and comfortable lounge elevates the customer experience. In addition, and also the basis, there is a separate car delivery area, so that this time you do not forget.