The investment of more than BRL 1 billion is intended to develop new products and modernize the Nissan plant in Rio de Janeiro.
From Puerto Iguazu, Argentina – At the launch of the Frontier 2023, Nissan also announced a new investment in the Resende plant in Rio de Janeiro. There will be 250 million dollars, about R$ 1.1 billion, directed to the development of new products, factory improvements and infrastructure improvements. The announcement was made by Ashwani Gupta, COO of Nissan, stressing that this amount is added to the 2.5 billion dollars already invested in the entire region of South America and factories in Argentina. The company did not say when the new contribution would start or how long it would take to implement it.
Gupta emphasized that Nissan’s goal is to reach the top 3 manufacturers in South America, a region that already represents the majority of the company’s global sales. “We are convinced of the great potential of South America for the development of our business. This new investment is evidence of our firm commitment to continue providing the best Japanese technology and engineering to customers,” he said. For this, the company will increase production.
The second shift at the Resende plant, which produces the Kicks SUV, started again this week, generating 578 new jobs. It is worth remembering that the second shift was interrupted in June 2020, resulting in the dismissal of 398 workers. Previously, the March hatch and sedan of the Versa were also manufactured at the unit, the first was stopped here and the second was imported from Mexico.
The second change will also start soon in the factory in Córdoba, Argentina, where the Frontier is made, with 550 new employees. This increase of the Argentine unit aims to increase the volume of pickup exports, both to Brazil and Chile and Colombia.
Guy Rodríguez, president and general manager of Nissan South America, explained that the region had a growth of 19% in 2021, above the global market. Argentina alone had an increase of 26%, while Brazil grew by 6%, Chile by 36% and Peru by 79%. To meet this demand, 22 new businesses were opened last year, a total of 306 points of sale throughout the region.
Nissan took the opportunity to showcase the Ariya electric SUV, which came only for the show. The company has not confirmed its sale in the country, although there are many rumors about its arrival. Gupta spoke about the importance of electrification for the brand and said that the model is a great symbol of technology for Nissan. However, it did not mention specific plans or talk about the long-awaited Kicks e-Power hybrid. It was still expected in 2021, but it has already been postponed many times and is still not expected to arrive in Brazil.