new experience event in Iceland – –

new experience event in Iceland – –

Eleven Russians, fifty and more than 5,000 kilometers customers traveled to appreciate the extensive use of the Lamborghini Super SUV in Iceland: Automobili Lamborghini has concluded a new event program under the “Esperienza Avventura” poster. Designed for customers most eager to live an unexpected and extraordinary experience, this concept was born out of a desire to combine the friendship and beauty of Urus with an interesting and realistic environment.

In one month, nearly fifty customers and visitors from Europe and the Middle East were able to appreciate the many uses of the Lamborghini Urus super SUV. With daily steps of about 300 kilometers, crossing some of the most famous places on the southern coast of Iceland, participants enjoyed a unique experience in the recreational activities.

“It was amazing to see so many Russians together in a layout like Iceland, with so many different routes and road surfaces putting them in their steps. Open Any Road, the concept of placement that customers recognize in Urus, was shown here more than ever: not just because of the different themes that the cars went through and the context of the event, but also because of the extensive Ad Personam.commented Stephan Winkelmann, CEO of Lamborghini who, along with Federico Foschini, Head of Sales and Marketing, participated in one of the steps.

From the lava flow of a new volcano erupting in 2021 in the Geldingadalir valley on the Reykjanes peninsula, to the Kvernufoss waterfall; from Katla Glacier to Jokursarlon Glacier Lagoon, cars were passed in all kinds of lands. Throughout the road, with different weather conditions, the Lamborghini Urus convoy ensured easy driving in the city; great comfort during long steps; super sporty dynamics on the road; and off-road capabilities along various routes. Taking advantage of the 650 horsepower V8 twin engine and 8m Nm of peak torque at 2,250 rpm, which is especially beneficial in the more difficult off-road areas, participants discovered the use of the Lamborghini Super SUV.

Photo: Lamborghini