O Renault Group and Mitsubishi Motors Corporation announced a new operating stage in the Renault-Nissan-Mitsubishi alliance. The two manufacturers revealed that Mitsubishi, which considered not selling more cars in the European market, will have “two sister models” produced by Renault from 2023 especially for European countries.
This strategy is part of the plans initiated since October 2016, when Mitsubishi joined the Renault-Nissan Alliance (established since March 1999). To be included in this large group, the Japanese manufacturer had 34% of its shares acquired, in a deal that moved around R$ 7.2 billion.
The first Mitsubishi product as a result of this union appeared only this year, with the fourth generation Outlander, with the platform, engine and other equipment inherited from the Nissan X-Trail. This time, however, it will be the first time that Mitsubishi vehicles will be manufactured entirely on the assembly lines of the Renault Group.
Aliança-Renault-Nissan-Mitsubishi was formed in 2016 (Photo: Disclosure) — Photo: Auto Esporte
In 2012, the Japanese automaker decided not to produce more cars on European soil and focused only on selling cars imported from Japan and Thailand. As a result, even the alliance with Renault did not give Mitsubishi a sales performance in Europe in the last decade.
The number of registrations was so low that it made Mitsubishi think about closing, in fact, sales in European countries in July last year.
New Mitsubishi Outlander 2022 was the brand’s first car after forming the alliance – Photo: Disclosure
And that’s where Renault’s role comes in. The French brand is a sales force in Europe and will use this to try to grow Mitsubishi’s business there.
The two announced versions will have the same architecture CMF (Common Module Family) with the same engine and technology. Of course, they will have unique features from Mitsubishi, but the aim is to make the project as European as possible to gain a place in the market. At the moment, no details have been revealed about what these new cars will look like.
“Mitsubishi Motors has been implementing structural reforms in Europe and our decision to freeze the development of new cars for the European market, announced in July 2020 in our mid-term business plans, has not yet. However, this new project will provide us with a solution. new ones developed and manufactured in Europe,” Takao Kato, CEO of Mitsubishi Motors.
With this new offensive of Mitsubishi in Europe, it is possible that the new Outlander will appear there, together with the Mitsubishi Eclipse Cross PHEV, which already has a confirmed presence for that market, but without a specified date of debut.
The Renault-Nissan-Mitsubishi alliance in Brazil
With the project of the two cars being developed for the European market, there is still no possibility of these types arriving in Brazil.
Renault, Nissan and Mitsubishi announced last May that they will jointly produce “around 50%” of their models by 2025. The aim of this strategy is to reduce costs and make each company take leadership in the region.
Nissan will be the benchmark for China, North America and Japan. Renault will focus on Europe, Russia, South America and North Africa, while Mitsubishi will focus on Southeast Asia and Oceania.
Renault Captur will be launched with a turbo engine in Brazil – Photo: Thiago Godoy
In Latin America, the B (compact) product platforms will go from four variants to just one, for Renault and Nissan. The platform will be produced in two factories, each producing the two brands.
Plans show that Brazil will have up to seven compact models, divided between hatches, sedans and SUVs. Of these, five will come from Renault and two from Nissan.
According to HPE, responsible for the operation of the Japanese brand here, “there is no forecast for the start of sales of the new Outlander in other markets where the brand operates in the world, including Brazil, which is not expected to receive the model in the short and medium term “.
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