Sony believes that the acquisition of Activision-Blizzard by Microsoft is a threat to the industry, Microsoft responds that it is the first to bet on exclusive gambling and restrict the rights of video games to prevent its availability on support and other services.
At the beginning of the year, Microsoft announced its intention to buy Activision Blizzard for more than 68 billion dollars. The earthquake is not only for the video game industry, but also for the entertainment industry in general. The discovery immediately caused panic, and must be investigated by various regulatory authorities around the world.
In Brazil, CADE is responsible for ensuring that competition rules are followed. As part of its takeover investigation, it interviewed Microsoft and many of its competitors to judge whether Activision Blizzard’s move into Xbox arms could harm the market by creating a larger space. And unlike other jurisdictions, CADE publishes extensive, informative and detailed documents.
Sony is worried about the Activision-Blizzard takeover and the potential of Game Pass
We were already reporting Sony’s fears about the possible Xbox and PC exclusion of Call of Duty. Microsoft has responded to its rival and CADE by claiming that Call of Duty is not as important to PlayStation as Sony claims, as the license faces many competitors. The American group also notes that among the 20 best-selling games of 2021, there are only two Activision-Blizzard games.
However, Microsoft’s statement should be qualified by remembering that Activision-Blizzard puts its income on registration and game service more than game sales. In addition, the Redmond company ensures that its strategy is not based on the removal of content for players, and that. has no plans to make Call of Duty unavailable on PlayStation. Such a decision would make him lose a lot of money.
Microsoft even deflects accusations by pointing the finger at Sony’s practices in an attempt to undermine competition and strengthen its leadership position in the console market. According to the company, turning to exclusive services has been the cornerstone of Sony’s strategy to bring and keep PlayStation at the top. Microsoft refers to first-party games from Sony studios and third-party titles from third-party studios.
Microsoft wakes up “fear [de Sony] faced with an innovative business model”WHO “it threatens the leadership forged over the years from a device-centric strategy [les consoles PlayStation] and focus on unique things”. Without being more specific, Microsoft is ultimately accusing Sony of paying publishers and developers to do so “restrictive rights” games and block their release on Game Pass.