M Motors Automobiles and Emil Frey announce the strengthening of Mitsubishi’s presence in the North of France.

M Motors Automobiles and Emil Frey announce the strengthening of Mitsubishi’s presence in the North of France.


As part of their development in France, M Motors Automobiles France (MMAF), the exclusive importer of Mitsubishi Motors vehicles, parts and accessories in France, and Emil Frey France, the leader in automotive distribution in France, announce the establishment, from April 1 , 2022, of the regional distribution plate of the Mitsubishi brand in the Nord (59) and Pas-de-Calais (62) departments.

Emil Frey France (EFF) through its aerospace dealer network and MMAF, also an EFF group entity, announces the creation of 7 Mitsubishi distribution sites. This Hauts de France regional plate includes three main sites located in Lille Hellemmes/Villeneuve d’Ascq, Lens and Calais with four additional sites located in Arras, Dunkirk, Valenciennes and Maubeuge. The commercial capacity of the plate is more than 200 new cars in 2022. It will be more than 500 new cars in 2023, with the arrival of new models such as the ASX SUV and the new car.

Synergy for a wide selection and service!

MMAF’s service needs in the northern region of France and the dense coverage of Emil Frey’s French network in this region were perfectly matched. The open collaboration between these two groups has led to the creation of these new sites. Established within the network business representing the Renault and Nissan brands, the sale will be identified under the following name “MIHO by autosphere”. Already representing the Mitsubishi brand in the Paris region, the ambition of the global automation network with these new businesses is to respond to local needs and offer more choice to customers.

This new plate will strengthen the network of Mitsubishi Motors, which will have 127 sites (New Cars and After-Sales Service), in France, April 1, 2022. It should therefore position itself in the Top 3 of the existing importer plates. in France.