Laurent Diot was appointed Director of International Marketing and Communications for Fiat and Abarth

Laurent Diot was appointed Director of International Marketing and Communications for Fiat and Abarth


After working for Renault for 24 years, Laurent Diot is now the new global marketing and communications director for Fiat and Abarth. He will start office on October 1, 2021.

Laurent Diot joins the Stellantis group.

The former director of sales of Renault, changed this Thursday, September 23 and Zineb Ghout, he flew to the Stellantis group. From October 1, 2021, Laurent Diot he will hold the position of global director of marketing and communications for Fiat and Abarth.

With a master’s degree in engineering management from Ecole Central Paris, he joined the Renault group in 1997. Within the diamond brand, he mainly holds positions related to the fields of sales, marketing and development. commercial. During his 24-year career with the brand, Laurent Diot held various management positions around the world, from Asia to South America via China. He has notably transitioned to the positions of deputy general manager, sales and marketing at Dongfeng-Renault Automotive in China and CEO of Renault in Portugal.

After a position as general manager in Morocco, he returned to Europe in 2020 as marketing director at Renault France. With his new assignment, from now on he will be under the leadership ofOlivier Francois, CEO of Fiat and Abarth and Global Marketing Director of Stellantis. He was happy: “.at the launch of the new Casa 500 and La Pista 500, I said: “we are planting the seeds of our future”. Today, I would add that this selection is one of the fundamental seeds that will give life to the future.”