Lamborghini will invest 1.8 billion euros in the electrification plan

Lamborghini will invest 1.8 billion euros in the electrification plan


Pierre Albouy/Reuters

Lamborghini Aventador SVJ Roadster

Italian car brand Lamborghini plans to invest at least 1.8 billion euros to produce a hybrid line by 2024 and an additional amount to launch an electric model by the end of the decade, company chief executive Stephan Winkelmann told Il Sole 24 newspaper.

Lamborghini, part of the Volkswagen Group, said last year it would invest 1.5 billion euros to convert current models – the Huracan and Aventador sports cars and the Urus SUV – to gasoline-electric hybrid engines by the end of 2024. .

“We planned a budget of 1.8 billion, but in fact it will be more – the biggest investment in the history of Lamborghini Automobili,” Winkelmann told the paper, adding that the figure does not include the development of an all-electric model.

“The investment will be huge because we have to face the whole electric age while maintaining the DNA values ​​of Lamborghini. It will be a very difficult challenge.”

Like rivals Ferrari, Aston Martin and McLaren, Lamborghini is trying to figure out how to shift its lineup to battery-powered cars without losing the high performance that supports premium segment prices.