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Swanky under 40 Lamborghini drivers in India

Swanky under 40! Lamborghini drivers in India younger than luxury car buyers from Europe, US – CEO (Photo: Official Website)

Luxury car maker Lamborghini is witnessing an impressive trend in India, where demand for high-end sports cars is growing among the younger generation. According to Stephan Winkelmann, global CEO of Lamborghini, Indian buyers are younger compared to their counterparts in developed economies. The majority of Lamborghini buyers in India are under the age of 40, reflecting a shift in market dynamics.

According to a TOI report, despite the small number of sales in India compared to the global number, which stood at 103 units in 2023 against 10,000 in the world, Winkelmann believes that the country has great potential. He attributes this ability to the growing awareness of the Lamborghini brand among Indian consumers, fueled by social media and global exposure. Interestingly, most Indian buyers are not only buying cars domestically but also acquiring them for their possessions abroad, showing a unique trend for Indian consumers.

According to a TOI report, Winkelmann notes a change in consumer behavior towards embracing the thrill of driving sports cars. Unlike in the past, where customers might be concerned, today’s buyers are more interested in the performance and handling of Lamborghini cars.

When it comes to customization, Indian buyers are just as demanding as their Western counterparts. Lamborghini offers a wide range of customization options, including more than 400 colors and a variety of leather and stitching options, allowing customers to create a unique and unique car tailored to their preferences.

According to a TOI report, the surge in demand for luxury cars post-Covid, which is often called ‘revenge,’ has also contributed to Lamborghini’s strong performance globally. This reflects the ‘You Only Live Once’ (YOLO) mentality, where consumers tend to indulge in luxury spending. Despite the initial rush, demand remains strong, with waiting times of 18-24 months for popular models like the Huracan and Urus.

However, Winkelmann acknowledges that trends have changed since the peak of the epidemic. Today, there is a small number of people around the world who can afford luxury cars, driving the continued demand for Lamborghini cars.

Lamborghini’s experience in India reflects the growing trend of younger buyers entering the luxury sports car market. Increasing affluence in the country, coupled with increasing brand awareness and personal consumption, positions it as a key market for luxury car manufacturers. As global trends change, Lamborghini remains optimistic about its prospects, fueled by a growing group of affluent consumers seeking the thrill of owning a supercar.