After being on the verge of canceling the launch, Kia restarted the mid-size truck project. After several delays, now the South Korean brand is back in the fray with the idea of making this kind of image.
While Hyundai (a social brand) is moving forward on the electrification route, Kia wants to continue investing in internal combustion. In this way, versions “traditional” and some electricity.
“Song [presidente da Kia] he already announced that there are two [modelos]. Original EV and derivative EV, and people understand that ‘derived’ means that it can use internal combustion and electricity.”has been revealed Roland Riverosenior product planning manager at Kia Australia.
The focus will be on different markets, especially emerging ones, where Latin America seems to be a very good option. The chosen platform for the Kia truck will be e-GMP, the base system.
The director assures that there is a large number of users who want to continue enjoying combustion engines. However, this does not mean that the base is not ready for electricity, but instead there is the possibility of being used initially with diesel engines, working with hybrids and finally with electric mechanics.
* Text published on the site Windshieldand Editora Perfil Argentina.