Kia has released the first official images of the updated Ray, a city car that has been around since 2011. Like its predecessors, the 2023 Kia Ray will remain available only in the Korean market.
The Kia Ray was introduced in 2011 and received a minor facelift in 2017 before getting a more extensive update for 2023. The 2023 design changes focus on the exterior, which includes a new visual identity from Kia. The highlight is the redesigned front end with vertically positioned LED lights surrounding a fully shrouded grille that houses the new KIA badge. The front bumper has a more streamlined look, with a single opening and an aluminum-style skid plate. It is probably an electrical difference, which explains the lack of cooling input.
The profile looks similar to the outgoing Ray except for the new wheels. We can’t see the left side of the car but we’re guessing Ray is holding his sliding door. At the rear, changes are minimal, with LED taillights integrated via a redesigned tailgate. The rear bumper is also more modern with a diffuser style element and small reflectors. Inside, the only way to differentiate the new Ray from its predecessor is the digital instrument cluster and darker trim elements.
Kia can keep the ICE and EV ranges of the Ray. The current ICE-powered model has a 1.0-litre MPI engine mated to a four-speed automatic gearbox. As for the electric Ray, which was Kia’s first production EV, it receives a single electric motor producing 67 hp and a 16.4 kWh lithium-ion battery that allows a range of 138 km.
Kia Ray 2023 will be launched in the Korean market scheduled for September. The price should remain close to its predecessor, sold from 13,550,000 won (10,000 euros).