Joël Verany was promoted to director of DS France

Joël Verany was promoted to director of DS France


Having been based in India since 2017, mainly on behalf of Citroën, Joël Verany returns to France to take over the management of the DS brand. He succeeds Jacques-Edouard Daubresse.

Joël Verany is the new director of DS France from June 1, 2022.

Joel Verany (47) is the new director of DS France from June 1, 2022. He succeeds Jacques-Edouard Daubressein office since December 2020, who “pursue personal projects“, reveals the brand in a press release.

A graduate of the Ecole Nationale Supérieure d’Arts et Métiers in 1998, Joël Verany joined the PSA group in 2001 as a financial analyst in the automotive division, before starting a career focused on sales and distribution in France.

In October 2005, he became the South-West regional manager for Peugeot. In September 2010, he was appointed director of the Peugeot sales centers in Antibes and Cagnes-sur-Mer (06) before taking the helm, three years later, of the Peugeot branch in Mulhouse (68) where he will stay for two years. . In 2015, within PSA Retail, he took over the management of the Peugeot, Citroën and DS Automobiles brand branches in the Paris area.

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Then he heads to India. In March 2017, he was appointed Director of Sales and Network Development for Citroën with the responsibility of setting up the entire commercial ecosystem needed to launch the brand in this country. In May 2021, he became the director of commercial and marketing operations within Stellantis India, more specifically for the Citroën and Jeep brands.

In his new role in France, he reports Guillaume Couzycountry manager of Stellantis France, and at the same time joined the management committee of the group in France.

“His global experience in India through the establishment of an innovative sales, marketing and distribution system that combines physical and digital relationships will undoubtedly support DS’s development in France, the brand’s key market”he reacts Beatrice FoucherCEO of DS Automobiles.