Jaguar Land Rover pays tribute to the Queen  Automotive News

Jaguar Land Rover pays tribute to the Queen Automotive News


It is not unusual for a public figure to be associated with a car type. Sometimes it’s in happy moments, as was the case with various reports about President Biden’s Chevrolet Corvette Stingray, or Donald Trump’s car collection that made headlines a few years ago.

Sometimes, a certain example is associated with a public figure due to a tragic event. Let’s think about the Lincoln Continental in which President John F. Kennedy was shot dead on November 22, 1963. And what about General de Gaulle’s Citroën DS that enabled him to escape the attack on Petit-Clamart on August 22, 1962?

More generally, we will remember the advertising that Toyota would do without using its main cargo trucks that serve various groups of armed rebels during various conflicts in the world.

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This week, the death of Queen Elizabeth II revealed another connection between a famous person and a car manufacturer. This time it was a prepared Land Rover. Several photos shared showed the Queen driving her Land Rover. Apparently he adored her.

So, unsurprisingly, a tribute to the king appeared on the same pages of Jaguar and Land Rover in Canada. It is also the case on the American websites of the manufacturers, it should be emphasized.

The message reads:

The passing of Her Majesty the Queen has deeply saddened the entire Jaguar Land Rover team and our thoughts and condolences are with the Royal Family at this time.

Our relationship with the Queen has been a source of pride for all of us at Jaguar Land Rover.

As Britain’s longest-reigning monarch, head of the Commonwealth, patron of over 600 charities, mother, grandmother and great-grandmother, the Queen was a role model.

Recently, we had the great honor of participating in the King’s Platinum Jubilee celebrations, marking his historic and extraordinary reign.

This is just one of many memories that we are truly grateful for as part of our long and ongoing relationship with the Royal Family, and we will greatly miss Her Majesty’s pioneering leadership and the strength that brought this country continuity, stability and inspiration through decades of great change. social.

We’ll keep that to ourselves, simply, while considering the high-quality gesture made by the Jaguar Land Rover group.