Jaguar Land Rover offers continuous sales

Jaguar Land Rover offers continuous sales


Sustainability is on the agenda at Jaguar Land Rover dealerships, in pursuit of a zero carbon footprint.

Jaguar Land Rover presents its first business in Brazil with a project to reduce carbon emissions. The store chosen was Land Rio, in Rio de Janeiro, and is now considered a pilot unit in the UK brand’s sustainability initiatives.

According to Jaguar Land Rover
more than 120 changes were made to the concessionaire, which gets its main source of energy through solar panels, and has a system to collect and reuse rainwater.

The businessman accepted air compressors
new ones that use less energy, a new car wash pump system, which is more efficient, these changes and others made the store adopt two internal protocols of the brand, which aims to not emit any carbon particles from 2030.

“Launching this project and announcing the results we achieved with Land Rio is very exciting and allows us to imagine a more sustainable future. Our idea is to expand these zero carbon solutions
for all dealers in the network by 2030, with the aim of obtaining external certification”, explains Gabriel Patini, Director of Business and Innovation Latam at Jaguar Land Rover.

To implement the change, the Jaguar Land Rover team conducted an investigation into how resources were used in business
and calculate the amount of carbon emitted, before defining the measures to be taken.

The project was celebrated by the brand with the presence of the company’s Director of the Overseas Region, Martin Limpert, who visited the sellers accompanied by executives from Jaguar Land Rover
r Brazil and South America.

It is worth noting that Jaguar Land Rover offers an electric car in Brazil, the Jaguar I-PACE
and since it opened its factory in Brazil, in Itatiaia, Rio de Janeiro, it has focused on providing sustainable solutions, in the production and transportation of its vehicles.

In addition, there is still a partnership with ZEG, which ensures that the I-PACE uses renewable energy for approximately eight years. For that, Land Rover
and ZEG is committed to producing 1.25 GWh of 100% clean energy, through solar, hydro, biogas and solid waste sources.

Currently, Land Rover does not offer electric models in Brazil, only the Range Rover. Range Rover Sport
and Velar are available in plug-in hybrid versions, but the brand claims that from 2024 it will have full electric options for its customers.

Jaguar, in turn, with electricity I-PACE
already offers an SUV F-PACE
in the plug-in hybrid version.