In “The Sphere”, the new Peugeot 408 turns heads…

In “The Sphere”, the new Peugeot 408 turns heads…


The Peugeot 408 Fastback will be shown to the world only in June at the Louvre-Lens. This unexpected situation presents the new Peugeot 408 from all sides.

It turns and shows the new Peugeot 408 from all angles. The transparent “sphere” that welcomes the new car is completely unexpected, just like the design of this Lion Brand model, revealed last June.

With its unique dynamic and innovative speed recovery look, the new Peugeot 408 had to be impressive. A talented team of artists, engineers and technicians from the Parisian design studio Superbien implemented a project conceived by the agency OPEn and turned it into a beautiful reality that seems to defy gravity.

These design experts created this unique and original situation: “Sphere” is high? Here is the background? How can the new Peugeot 408 tip over or roll over and move in an unusual way? The answer is this transparent sphere that surrounds the car and shows it from all angles.

This original exhibition was presented in a unique setting at the Louvre-Lens: the new Peugeot 408, with its sporty and fluid design, has been transformed into a unique work of art, which is likely to be seen again at other events.

“We really like the idea of ​​this ephemeral painting, which is natural and beautiful to look at, and which perfectly emphasizes our new arrival. The new original style of the Peugeot 408 has been praised by many people who have already discovered it. It was presented in a completely natural way, in the setting beautiful and modern Louvre-Lens”, says Linda Jackson, CEO of the Peugeot brand.

“Peugeot is moving and innovating in all areas. The transparent sphere, designed for the new Peugeot 408, shows the attractiveness of our new model from all sides. This design fits perfectly with Peugeot’s international appearance and its new brand identity”, adds Phil York, Marketing and Communications Director of the Peugeot brand.