Hyundai’s trick of designing its cars around the world

Hyundai’s trick of designing its cars around the world


Reality Pepe allows studios in Korea, the United States, China and Europe to work together on a single project, playing with distances and time differences. Definition and example of the Seventh concept, which signifies the future Ionic 7 model expected next year on our roads.

Having the right to visit the manufacturer’s design studio is not given to everyone. But instead of seeing fancy cars, earthenware structures, or mural walls, in Hyundai Europe near Frankfurt, we were given a real tour of the… online world. kind of metaverse in terms of design, as it takes on a new dimension by the Korean manufacturer.

“Dedesign has been Hyundai’s number one purchasing factor for several years, ” explains Thomas Bürkle, architect in charge of the European studio. This old BMW has been here since 2005, the head of the studio which has grown from 10 to now 70 people, signing series models such as i10, i30, Tucson, Santa Fe, sports models with the N label, as well. like twelve showcars.

A big Citroen SM fan, German is far from being digital origin but he appreciates the potential offered by the new technologies he offers us along with Simon Loasby (Hyundai Styling vice president), still 10,000 miles from Germany, in Korea.

Proximity despite the distance used in their daily work, as if they were literally discussing aside the details of the tablet or dashboard. “Designers are very deceptive,” laughs T. Bürkle. And it is rightly connected with the fact of the industry that development models must be very accurate, not forgetting to be as good as possible.

Until recently, architectural studio techniques went through the process of hand-drawn drawings by hand, then smaller models to visualize various projects in three dimensions, followed by those lucky enough to scale scales 1. Long and expensive work for heavy work. (2.5 tons) and weak designs sent to various brand studios to get the views of various teams and, important steps, pattern validation.

Hyundai's trick of designing its cars around the world

Then, the “soil model” is analyzed to start working on digital data for manufacturing. But that was before the advent of 3D image studios that have been printing since 2015. This has allowed the design process to go 80% digital. This is a good thing for the arrival of this catastrophe, a period in which the concept of the Seventh was developed in a very close partnership between Germany and Korea.

“It’s not aboutace too manyshorten development time that of get the structure of the structure earlythinking about the interior at an early stage “, explains T. Bürkle. Arguments are also excellent work coordination, enhanced innovation, reduced costs (-15%), minimal material loss and CO markings.2 reduction of limited transport, even if it is the most unusual move to the level of a car manufacturer whose group produced more than 6 million cars by 2021.

XXL mail garage

We are entering a large 20 x 22 m room, set up for this purpose from 2017, with an investment of 1.5 million euros. A large wall of 8K LEDs with a width of 6.5 m allows for the first image of the model, before preparing the 3D image.

Forty-eight Optitrack cameras are distributed around the studio to ensure each participant’s planning, and monitoring system works more accurately. 10 people can be around the car displayed in front of them at the same time, equipped with HP Reverb 2 virtual reality audio and HP and Nvidia 2080 desktop computers in a wallet that forms a large connecting group.

After the installation, we move into an email world that takes a little time to get used to before it feels good. The Seventh Concept is, in front of us, in real size and walking around the model requires time to adapt. Some journalists are watched by avatars, such as Simon Loasby who gives us an owner’s tour.

With a width of 2,200 pixels per eye, the definition remains pixels, while small jerks sometimes appear in the image as you turn your head. The same interesting rendering, which improves when you are getting closer. There, the painting of the common concept reveals all its tricks, and every detail is refined.

Different settings can be estimated to keep the car in a selective mode. For lack of more real feelings? Hyundai teams are working on glove enhancement to get a touch of touch.

Hyundai's trick of designing its cars around the world

The images of the bosses of the brand with these accessories in their dark suits make them look like strange insects, but beware, it is in this garment that important decisions are now being made, in this kind of design structure. Simon Loasby always has with him a complete kit that lets you sink into it, which he calls his James Bond kit: an anonymous wallet that carries computers and hats, and allows him to do design inspections at Starbucks airport!

Model interior

For interior development, designers use a different system that uses mixed reality technology. The Vario XR-3 helmets have cameras to visualize the environment around the car (made only for seats) and, for example, to be able to see people around or enter different environments. Vive Pro controls allow you to take action on different interior elements, such as opening a park or door for example.

Again, the image remains pixelated, but let us not forget that this is a working tool based on hardware, and the speed of their transformation into a system of testing different solutions. Here, it is not data in the polygon system as for games, but directly NURBS (data ready for automatic construction) used by Autodesk VRED software.

It is enough to move forward as soon as possible in the interpretation of the Seventh Concept in the production car is imminent, as the Ionic 7 electric SUV is expected on our roads in mid-2023. According to the 100% electric platform of the Korean group called e-GMP, is a large SUV that can live (and equipped with antibacterial equipment), with a large wheelbase of 3.20 meters.

It will have an assertive structure, as ionic structures tend to stay close to the concepts they proclaim, even if the latter ones are … conceptual. Meanwhile, the actual complex concept car presented at the Los Angeles show last year is still in the USA. We have not seen it in real life, but we already know it well online, like many 600 brand designers from around the world.


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