The automaker revealed the racing version of the New Hyundai HB20 last Sunday (31), at the Interlagos race, where the fourth round of the HB20 Cup took place.
Hyundai President and CEO of Brazil and Central and South America, Ken Ramirez, and H-Racing CEO and founder of the HB20 Cup, Daniel Kelemen, presented the new car for the 2023 and 2024 seasons to the public during the stage of 4 of the current championship, held at the Interlagos Stadium last Sunday.
“After the successful launch of the New Hyundai HB20 at the beginning of July, Hyundai Motor Brasil and H-Racing announce, at the Interlagos Circuit, the arrival of the model in the HB20 Cup, seasons 2023 and 2024. In this year to celebrate the 10th anniversary in Brazil, we strengthen our commitment to the country by honoring two national passions – motorsport and the Hyundai HB20”, says Ken Ramirez, president and CEO of Hyundai for Brazil and Central and South America.
The HB20 Cup is the epitome of success among one-brand categories, with more than 40 cars on the grid and attracting more than 50 drivers in each race, offering fans one of the most balanced and competitive championships in motorsport. Brazil.
“It is very important for the division to have a supporting automaker, to be with us, to develop products and to use the Copa HB20 platform in the best possible way. The continued cooperation with the automaker is important for us to continue to be the largest single brand division in Brazil” , features Daniel Kelemen, founder of Copa HB20.
Since its inception in 2019, the HB20 Cup has been the fastest growing in the history of the national motor sport and has proven to be the best platform on and off the tracks, with exciting conflicts between drivers and attracting more than 130 brands that increase B2B and relationship. and engagement practices with customers.
The big news for the 2023 and 2024 seasons is the arrival of the racing version of the New Hyundai HB20, launched last month. The development of the car for the competition will continue over the next few months and the first official match will take place in early 2023, when the fifth season is expected to start.
This category goes through the main Brazilian race tracks, bringing together grids with more than 40 cars, always with great disputes that the public can follow on various platforms, such as YouTube, the website Motorsport.com and also RedeTV!.
About Hyundai Motor Brasil/ Hyundai Motor Central and South America
Hyundai Motor Brasil has been present in the country since 2012, when it opened its factory in Piracicaba (SP). With 2,800 employees, it is responsible for manufacturing and marketing the HB20 family of small cars and the Creta compact SUV. From Brazil, this brand coordinates commercial activities for the Central and South American region and exports to neighboring countries such as Argentina, Colombia, Paraguay and Uruguay.
About Hyundai Motor Company
Founded in 1967, Hyundai Motor Company offers a wide range of vehicles and mobility services available in more than 200 countries. Employing approximately 120,000 employees worldwide, Hyundai sold more than 4.4 million vehicles in 2019. The company continues to improve its product line for vehicles which help build a more sustainable future by providing innovative solutions to current mobility challenges. Through this process, Hyundai seeks to implement its vision of “Progress for Humanity” with smart mobility solutions that connect people and provide the best time for its users.