how the small mechanic became a global sports brand

how the small mechanic became a global sports brand


The creation of the Alpine company in 1955 draws all its significance from the boss’s sports past. Indeed, the smallest Renault dealer in France started running a few years earlier with the Renault 4CV. The first race, the Dieppe-Rouen rally, ended with the first victory.

In 1952, he competed in the Thousand Miles, winning his division. But it was in the Alps that he won the Critérium des Alpes, which he considers his best race. When creating his brand, his cars took the Alpine name, referring to this period. It remains to find the logo.



Even the gendarmerie gets an Alpine A110

A logo that comes from the mountains

To stick to the Alpine name, Jean Rédélé will release his style mark A, associated with the color “Bleu France”. The symbol is that of snowy peaks and winding mountain roads.

The first Alpine, which was built at C&G, the brand’s future competitor, was the Alpine A106. It takes its name from the A for Alpine, and from the first three digits of the type of car that serves as its basis, the Renault 4CV. Alpine was born. The 60’s would be the years of success for the A110.


In the late 1960s, the Alpine berlinetta also shone on... the highway.
In the late 1960s, the Alpine berlinetta also shone on… the highway.

Renault takes over the shop

The early 1970s were more difficult for the brand. Standards and safety constraints weigh heavily on a company that remains a mechanic. This does not prevent Alpine from becoming the European champion of constructors in the rally. In 1973, it was the public name of the world that was given to Alpine.

But since 1972, strikes crippled the company and in 1973, Renault’s partner became the majority shareholder. Alpine is integrated into Renault. It’s the end of an era.


In the 1970s, Alpine came under the Renault banner.
In the 1970s, Alpine came under the Renault banner.

A new logo to mark the years of Renault

To mark the brand’s new ambitions, a new logo appeared in 1976. The colors of the French flag appeared while the classic A was integrated into a silver medallion. In 1978, the founder Jean Rédélé leaves the company without a doubt. In the 90s, it was a hellish nature for the brand.

In 1994, it is the end. The final copies of the A610 leave the factory in general disrepair. The model will not be changed. Renault, which produces the Spider, considered giving it a shot at the Alpine, before giving up in favor of the Renault Sport brand. In January 2006, however, rumors surfaced that Renault might revive the Alpine brand.


Alpine will expand its range in the coming years
Alpine will expand its range in the coming years

Alpine, return

Renault boss Carlos Ghosn wants to rely on Alpine to develop the group in the upmarket. On February 16, 2016, Carlos Ghosn unveiled the idea of ​​the next Alpine. The sale of this Berlinette A110 evocation has been on the market since 2018. Surprisingly, Alpine made its F1 debut in 2021, replacing the Renault Sport brand.

The logo consists only of the text A and Alpine in one color, blue. An event that should make the brand known outside of France. Alpine’s future will be electric with the new A110, an electric SUV, and Alpine’s version of the electric Renault 5.

In recent weeks, Renault presented the “Alpine Spirit” version of its Austral SUV. The non-sporty version is not quite different. The price to pay to ensure the future status of the brand will say some, the unforgivable lack of taste in the opinion of many enthusiasts. Almost 70 years after its creation, Alpine continues to be talked about.